For the media launch of the new Audi Q7 at Muzik, Jump Creative, Audi Canada?s event planning agency, used visual effects and stunning decor to create a sense of excitement and anticipation. Car wraps concealed two Audi Q7s, which were displayed on the main stage until the official product unveiling. Solar Aquatics projected the Audi name, in red, and logo, in white, onto a round water fountain in the middle of the main room. White lilies from Fiori decorated the fountain, which featured three precision streams of water that overlapped as they arced from one side the pond to the other. Nearby, large television screens from Westbury National Show Systems played nature scenes from Jump and Blue Guerilla Media.
Doug Clark, Audi's director of communications, said he relied on Jump to decide the specifics of the event location and design element. "They're the experts in the event business, and they understand the Audi brand," Clark said. Jump president Sharyn Abelson said her strategy was to create an event that was inviting and sophisticated, but not distracting. "The design was intended to provoke the senses in an understated manner," she said. Hostesses from Diana Williams Productions greeted arriving guests, and security guards from Northwest Security watched over the Audi Q7 display models.
Caterwaiters from Gibson & Lyle Catering with Style passed hors d'oeuvres such as sweet corn custard spoons with British Columbian Dungeness crab and miniature tenderloin steak au poivre sandwiches with Champagne Dijon sauce. Food stations served a lamb chop tasting plate and sashimi parfait. When they tired of standing, guests could choose between lounging on furniture provided by Muzik or testing the seating in the Audi Q7 display models.
