With all the hype surrounding The Da Vinci Code, there was only one official party related to the film held in the United States. (The movie premiered at the Cannes Film Festival, two days before its worldwide release.) Craig Waldman of 15/40 Productions, working with Craig Smith of Sony, transformed a soundstage at Sony for a European-inspired party for 1,300 guests. The event was a part of L.A. Screenings, a weeklong, multistudio, industry-wide series of
gatherings for television network executives from around the world to view television shows and movies to purchase and air.One 40-foot-tall and two 20-foot-tall pyramid-shaped trusses mimicked the Louvre, and one 40-foot-tall and four 24-foot-tall screens rotated through scenes of Paris, London, and Rome as well as scenes from the movie. Elevated lounges looked out over the space, where 12-foot-tall fountains sat under the pyramid structures and gold-framed art hung in a mock gallery.
By the way, the soundstage wasn’t the venue originally intended for the party. It had been planned and largely set up by crane in a 30,000-square-foot space outside, when the threat of rain made organizers disassemble the trusses again by crane and move them to the 17,000-square-foot indoor space on Saturday afternoon before the Monday event. (The weather on event night? Clear.)
—Alesandra Dubin
Posted 06.09.06
Photos: Line 8 Photography
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gatherings for television network executives from around the world to view television shows and movies to purchase and air.One 40-foot-tall and two 20-foot-tall pyramid-shaped trusses mimicked the Louvre, and one 40-foot-tall and four 24-foot-tall screens rotated through scenes of Paris, London, and Rome as well as scenes from the movie. Elevated lounges looked out over the space, where 12-foot-tall fountains sat under the pyramid structures and gold-framed art hung in a mock gallery.
By the way, the soundstage wasn’t the venue originally intended for the party. It had been planned and largely set up by crane in a 30,000-square-foot space outside, when the threat of rain made organizers disassemble the trusses again by crane and move them to the 17,000-square-foot indoor space on Saturday afternoon before the Monday event. (The weather on event night? Clear.)
—Alesandra Dubin
Posted 06.09.06
Photos: Line 8 Photography
Related Stories
TEAMBUILDING: Gather Group, Roll Camera
The Big Oscar Winner’s Big Party
At Sony’s party for The Da Vinci Code, a 40-foot truss pyramid and two 20-foot truss pyramids mimicked the Louvre.
Gold framed art hung in a mock gallery.
Lounge seating accommodated 1,300 guests inside—after the original choice of an outdoor space got nixed on account of a threat of rain.
