Experiential Marketing, Activations & Sponsorships: Page 19

Experiential Marketing, Activations & Sponsorships
See How RĂ©my Martin Celebrated Hip-Hop and Mixtape Culture
The cognac producer hosted an event at the Universal Hip Hop Museum to honor the genre's 50th anniversary and introduce its DJ-inspired AR murals.
Customizable bucket hats featured classic graffiti-style fonts.
Experiential Marketing, Activations & Sponsorships
How Pedro Pascal—and Some Clever Uses of AI—Brought Guests Inside the Real-Life Merge Mansion
Metacore celebrated its latest mobile game update with an activation that was part immersive theater, part escape room...and then dreamt a bit bigger using AI programs like ChatGPT and Midjourney.
The 'Merge Mansion' with Pedro Pascal
Experiential Marketing, Activations & Sponsorships
SXSW 2023: How Immersive Experiences Ruled at the Austin Fest
Brands like TikTok, Roku, HBO Max, and more flexed their experiential muscles at Austin’s massive 10-day festival. Check out the 20 activations that caught our eye.
On March 11, TikTok hosted a nighttime SXSW kickoff party that welcomed guests with a photo-worthy entrance bathed in blue and red lights—a nod to TikTok’s recognizable logo—as well as content-creating hubs, lounge spaces, and plenty of F&B options. Performers who have risen to fame on the social platform took to the stage throughout the night, which was designed and built by ASOAE.
Experiential Marketing, Activations & Sponsorships
18 Cool Event Ideas You May Have Missed From TIME, JCPenney, Coach, and More
Here’s a look at some steal-worthy ideas we spotted in March 2023.
JCPenney x Prabal Gurung Pop-Up Experience
Experiential Marketing, Activations & Sponsorships
See How This Paramount+ Activation Adapted to Three Different Cities
The streaming service hit up spots in three states to promote its original shows and franchises like 1923, Star Trek, and more.
The slopeside hub took over California’s Mammoth Mountain March 2-5, SXSW in Austin March 10-13, and Steamboat Springs, Colo., March 16-19 (pictured).
Experiential Marketing, Activations & Sponsorships
Guests Were Invited to This Launch Party—But They Didn’t Know the Host (Hint: It Was AXE)
The body spray brand hosted a multi-sensory event in NYC with cheeky touchpoints and a scent discovery experience.
The February launch event was hosted at Bathhouse Studios, a newly renovated event space on the Lower East Side. 'We were actually the first brand to activate there since it opened a few weeks prior. Its nondescript location provided the perfect ‘unexpected’ backdrop,' Gregory said.
Most Popular
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Experiential Marketing, Activations & Sponsorships
18 Cool Event Ideas You May Have Missed From Marvel, Sephora, Frieze LA, and More
Here’s a look at some steal-worthy ideas we spotted in February 2023.
Marvel's 'Moon Girl and Devil Dinosaur' Premiere
Experiential Marketing, Activations & Sponsorships
NBA All-Star Game Weekend 2023: See How Brands Courted Fans with These Activations
Brands such as Google, American Express, and Under Armour took over Salt Lake City for a weekend filled with hoops-themed immersive experiences.
There was a photo op where fans could recreate Steph Curry’s famous buzzer-beating shot in the game against Oklahoma City, and a pop-up locker room was filled with custom branded lockers honoring UA Basketball athletes.
Experiential Marketing, Activations & Sponsorships
This Whimsical Pop-Up Brought Tea Time to Toronto
To promote its new line of teas, Tetley transformed a corner of a busy Toronto shopping mall into a fun reprieve.
How This Whimsical Pop-Up Brought Tea Time to Toronto
Experiential Marketing, Activations & Sponsorships
NYFW Fall/Winter 2023: See the Stylish Activations Sponsors and Brands Served Up
Afterpay, 818 Tequila, TRESemme, and more strutted their stuff at this month’s New York Fashion Week.
A guest posed inside the photo booth at The Afterpay Xperience.
Experiential Marketing, Activations & Sponsorships
Grammys 2023: 30 Steal-Worthy Event Ideas From the Week's Most VIP Celebrations
See how The Recording Academy, Spotify, Warner Music Group, Grey Goose, and more impressed a seen-it-all crowd of rock stars during music's biggest week.
The Recording Academy’s Grammy Celebration
Experiential Marketing, Activations & Sponsorships
How Big-Name Brands Are Taking Over the Immersive Experience Market
More and more companies like Netflix and Mattel are leveraging their intellectual property to create mini theme parks for fans.
Big Brands and Their Immersive Experiences
Previous Page
Page 19 of 136
Next Page