18 Cool Event Ideas You May Have Missed From Marvel, Sephora, Frieze LA, and More

Little Cinema partnered with Disney Branded Television to create a vibrant in-world celebration for the premiere of Marvel’s Moon Girl and Devil Dinosaur animated series, which debuted on Disney Channel and Disney+ on Feb. 10. The event recreated Manhattan's Lower East Side at Walt Disney Studios Stage 3; various vignettes evoked New York elements like a deli, a barber shop, street signs, and cityscape made from lights. Fun lighting and disco balls were used to evoke a night sky.

In a reference to the show, kids in attendance were invited to play in "Lunella’s Secret Lair," an interactive STEM corner where they could build their own Devil Dinosaur takeaways.

Roller skaters holding classic comic book-inspired signs welcomed guests to the event; inside, they performed choreographed routines and kept the party lively, referencing the roller skating featured prominently in the series.

The roller skating continued inside the family friendly event, which drew attendees including the cast, their celebrity friends, and a variety of young creators.

Maestro Dobel Tequila, the official tequila of Frieze North America, brought its “Artpothecary” concept to Frieze LA, which took place Feb. 16-10 at the Santa Monica Airport. The brand used the colorful space to celebrate the birth of the modern Mexican 20th-century design aesthetic, in collaboration with design brand Clásicos Mexicanos, as well as to honor the legacy of architect Ricardo Legorreta. The brand chose handcrafted, archival pieces for a commissioned bar and lounge to accompany The Modern Mexican Chair, an exhibition of chair designs that portrayed the aesthetic of Mexico’s Modernist Age. The experience also offered a selection of Maestro Dobel Tequila cocktails.

In addition, Maestro Double Tequila partnered with Mexican artist Ruben Ochoa during the festival. For every tamale purchased at Ochoa’s "Revolution Carts and Class: C Mobile" gallery, Maestro Dobel offered a complimentary tequila cocktail from the Artpothecary bar.

Want some stage design inspo? Grammy award-winning artist SZA kicked off her North American SOS Tour with a performance at the Schottenstein Center in Columbus, Ohio, on Feb. 23. Onstage screens evoked the singer’s album cover, where she sits on a diving board over the ocean. Throughout the show, the projections morphed through images of water, space, sunsets, and more, creating a simple but effective and surreal visual experience.

Tech accessories brand CASETiFY opened its first Style Lab pop-up in New York’s Soho neighborhood earlier this month. The four-day, consumer-facing retail experience—produced by SHADOW—gave fans an inside look at the spring's hottest upcoming trends, including the recent re-emergence of retro-tech and flip phones in fashion reignited by Gen Z. In particular, the 2,400-square-foot retail space showcased CASETiFY’s best-selling accessories for the foldable Samsung Z Flip4.

It also highlighted the creative works of six Gen Z fashion students through a gallery of styled looks inspired by the brand’s Re/CASETiFY accessories and designs. In line with the brand’s mission of giving new life to old materials, the fashion gallery was created using only thrifted or upcycled garments that were styled with the Samsung Z Flip4 cases—providing customers a better look at how to style their new accessories.

The CASETiFY Style Lab also included a Re/CASETiFY collection bin in-store to encourage customers to participate in recycling any retired phone cases. Special activations were also available on select days, including custom airbrushed tote bags, a Y2K candy bar, a photo booth, a DJ, and more.

Beauty brand Sol De Janeiro hosted its first-ever bi-coastal pop-up celebrating the launch of its new body products inspired by the beauty of Brazil. From Feb. 11-21, the brand took over locations in New York’s SoHo neighborhood (pictured) and Los Angeles’ The Grove; both locations gave consumers the chance to experience mini lymphatic drainage massages, product demos, and daily giveaways. There was also a hot chocolate truck featuring beverages inspired by the brand’s signature salted caramel and pistachio scent.

The pop-up, which featured shelving cleverly crafted in the shape of leaves, was created in partnership with Pop Up Mob.

Automotive lighting solutions brand SYLVANIA recently hosted a clever pop-up activation that involved an eye exam—for your car. To kick off the “Eyecare by SYLVANIA” campaign, the experience mimicking an eye exam demonstrated how headlights, just like your eyes, benefit from routine care. Taking place in the desert near Las Vegas, the pop-up featured an interactive drive-through exam where consumers could drive their car through SYLVANIA’s custom-built automotive phoropter (similar to the phoropters used by optometrists) that showcased the difference between old bulbs and new bulbs.

The pop-up's proprietary headlight exam design housed two different SYLVANIA bulbs that could be switched on and off easily to demonstrate each bulb as compared to a vehicle's current headlight bulbs. A custom eye exam chart and objects typically found on the road, such as road signs and deer, were placed at various ranges to help demonstrate the test. SYLVANIA worked with ad agency Fitzco and PR agency The Sway Effect on the experience; click here to watch a video.

To celebrate and build anticipation for the reunion season of beloved comedy series Party Down, STARZ tapped 15|40 for a fun takeover of Hollywood’s Laugh Factory. For two nights on Feb. 16 and 17, the brand redecorated the comedy club with branding themed around Party Down, including posters from the show as well as pink balloons and lighting. Upon arrival, guests could get photos taken and receive a branded Polaroid souvenir, along with themed swag—including a pink bowtie, a nod to the uniforms the stars wear on the show.

Complimentary food and drink items inspired by the series were also served at the event, which had free admission. Each show featured a host and five local comedians.

On Feb. 18, STARZ and 15|40 also teamed up for a fan screening at LA’s Alamo Drafthouse, which aired five of the top-rated episodes from Party Down seasons one and two, as well as a premiere screening of the first episode of season three.

Experiential agency The Concierge Club was recently selected as the preferred activation partner for Sephora’s biggest Canadian trade event, the Sephora Brand Fair. The agency created attention-grabbing moments for 13 leading beauty brands at the event, including Laura Mercier, bareMinerals, Laneige, and Moroccan Oil. A standout booth example brought Supergoop!’s SPF skin protection to life with a custom-designed projection and light show, which simulated the sun’s rays.

In a space for Japanese skincare brand Tatcha, The Concierge Club sought to bring the beauty of Japanese nature indoors with waterfalls of flowers welcoming guests into a virtual forest, created with motion graphics. It intended to be a peaceful oasis from the bustling show floor where guests could try out Tatcha skincare products.

Disney hosted the premiere of Marvel Studios’ new Ant-Man and the Wasp: Quantumania in Los Angeles on Feb. 6. Cast members Paul Rudd, Jonathan Majors, Michelle Pfeiffer, Michael Douglas, Evangeline Lilly, and Kathryn Newton (pictured) walked the red carpet, which had oversized, layered text and character cutouts, along with a neon-lined entrance tunnel that evoked the movie’s portal into the Quantum Realm. 15|40 produced.