Experiential Marketing, Activations & Sponsorships: Page 18

Experiential Marketing, Activations & Sponsorships
25 Cool Event Ideas You May Have Missed From Meta, Disney, Smirnoff, and More
Here’s a look at some steal-worthy ideas we spotted in May 2023.
In one whimsical area, the colorful spacesuits from the film—which were handmade for this event—offered a fun photo moment. Throughout the night, DJ Shana Sharett spun tunes, and the cast posed for photos and told stories.
Experiential Marketing, Activations & Sponsorships
AmEx Struck a Chord with Ed Sheeran Fans by Offering an Intimate Look at His Latest Album
The Subtract Pop-Up Experience visited five cities and featured elaborate vignettes from the singer’s songs and music videos.
The Subtract Pop-Up Experience traveled to New York City, Los Angeles, Dallas, Boston, and Chicago and included surprise performances by the artist at various locations.
Experiential Marketing, Activations & Sponsorships
How London (and Beyond) Gave Fans the Royal Treatment for the Coronation of King Charles
These hotels, venues, brands—and even a cheeky chihuahua—marked the monumental moment in true British style.
The Londoner
Experiential Marketing, Activations & Sponsorships
One Big Political Party: What You Might've Missed From This Year’s White House Correspondents’ Dinner
Big-name media brands like Politico and ELLE hosted a range of events in Washington, D.C., in honor of the annual dinner.
A photo booth with a red Vespa that was titled “On the Go with Politico” featured props including branded helmets and other Italian-inspired elements. Vendors included Design Cuisine Caterers; Summit Event Production, which handled AV; Amaryllis Floral + Event Design; and rentals by Maison de Carine, Nuage Designs, and DC Rental.
Experiential Marketing, Activations & Sponsorships
Selena Gomez's Beauty Brand Blossomed in the Big Apple Thanks to This Experiential Agency
Sunset/Studios chats with BizBash about all the interactive, pink-hued ways the agency helped the superstar celebrate Rare Beauty's new collection of lip oils.
Selena Gomez's Rare Beauty Launch Event
Experiential Marketing, Activations & Sponsorships
Why Were These Water Bottles All Over Coachella This Year?
With its mission to cut down on single-use plastic, PATH bottled water infiltrated activations at the popular music festival from brands like 818 Tequila, Revolve, and BMW.
For Revolve Festival, PATH created custom co-branded bottles that matched the theme of the event, a branded pingpong table, and branded recycling bins.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
21 Cool Event Ideas You May Have Missed From Coach, Heineken, AT&T, and More
Here’s a look at some steal-worthy ideas we spotted in April 2023.
Heineken Silver Launch Party
Experiential Marketing, Activations & Sponsorships
See How This Mountain Resort Recruited Skiers For an Unexpected Experience
With Olympic skier Gus Kenworthy in tow, Arapahoe Basin surprised skiers in Colorado as part of its latest marketing campaign.
The one-day activation was a way for the ski area to differentiate itself from the other ski resorts in Colorado.
Experiential Marketing, Activations & Sponsorships
'Grease' Is the Word—Paramount+ Celebrates New Pink Ladies Series with '50s Diner Pop-Up
The streaming service partnered with POPSUGAR for an electrifyin' (iykyk) event that featured a recreation of Frosty's Palace, a T-Bird photo op, classic diner milkshakes, and more.
From April 6-7, West Hollywood's Mel's Drive-In was transformed into the iconic Frosty's Palace to celebrate the release of Grease: Rise of the Pink Ladies, which is a 10-episode prequel to the original film.
Experiential Marketing, Activations & Sponsorships
Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Couldn't make it to the desert this year? Here's what you missed at weekend one's most eye-catching parties, pop-ups, and activations from the likes of Adidas, American Express, NYLON, Lucky Brand, and more big brands.
On one side, Bad Bunny’s signature logo made from steel and pine formed a larger-than-life archway entrance. On the other side of the cube was the Adidas logo, which marked a shoppable experience.
Experiential Marketing, Activations & Sponsorships
See How Prime Video Said ‘Maisel Tov’ to This Popular Comedy Series
To celebrate the finale of The Marvelous Mrs. Maisel, the streaming service took over Fifth Avenue in NYC with a 1960s-inspired series of experiences and photo moments.
On the southeast corner of 49th Street, fans pose at a poolside vignette reminiscent of the Fontainebleau in Miami, one of the stops along Midge’s tour in season three.
Experiential Marketing, Activations & Sponsorships
15 Clever Uses of Street Teams We've Loved Lately
The right brand ambassador can engage passersby—without being annoying. Here are some of our favorite ways public-facing street teams have helped promote brands like OGX, British Airways, Marvel, and MTV.
Marvel's 'Moon Girl and Devil Dinosaur' Premiere
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