Experiential Marketing, Activations & Sponsorships: Page 17

Experiential Marketing, Activations & Sponsorships

See How Away’s AI-Powered Immersive Experience Inspired IRL Travel

The travel brand’s activation used artificial intelligence to spark imagination and showcase the beauty of the physical world.

Visitors received AI-generated dreamscapes based on their questionnaire answers.

Experiential Marketing, Activations & Sponsorships

Ready for Barbie? Take a Look at Some of Our Favorite Barbie Events, Activations, and Campaigns

Margot Robbie fills the iconic doll's shoes in the new Greta Gerwig-directed movie, coming out July 21.

The central bar featured an 11-foot-tall signature 'B' in all of its 'pink-glittered glory,' and it rotated slowly under a 5-foot disco ball.

Experiential Marketing, Activations & Sponsorships

VidCon 2023: All the Eclectic Booths and Lounges That Caught Our Eye This Year

Here's how brands like YouTube, TikTok, Instagram, and Snap stood out at the convention, which drew 55,000 digital creators and fans—plus, how the show put an even greater focus on sustainability this year.

Using the Snapchat signature yellow as the sky, the Snap Lounge offered cloud-inspired photo ops; guests could also experience the power of Snap AR through curated experiences including Snap's AR Mirrors and the Snap AR Photo Studio.

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2023: 45 Steal-Worthy Event Ideas From the Massive Festival of Creativity

Here's how brands like Pinterest, Netflix, Spotify, Meta, and The Wall Street Journal made a splash in the south of France.

A creative highlight was the Reels SuperStudio. Each year at Cannes Lions, Meta Beach offers an immersive experience in collaboration with an inspiring creative—and in 2023, that was Colm Dillane, founder and CEO of KidSuper Studios. Attendees were welcomed by a prompt each day to create their best Reels, and were greeted by an artful sculpture garden containing surreal, oversize “totems of creativity” before entering the SuperStudio. Inside, guests were inspired to create their own Reels while learning about the most important creative principles that have proved to drive effective Reels ads.

Experiential Marketing, Activations & Sponsorships

GRWM: See How Beauty Brands Engaged Consumers with Creative, Colorful Events

Brands like Glossier, KVD Beauty, and Make Up For Ever have been hosting fun product launch activations and mobile pop-ups.

Guests had the opportunity to browse product displays, try the palette, and watch a live tutorial on underpainting by celebrity makeup artist Mary Phillips.

Experiential Marketing, Activations & Sponsorships

Gov Ball 2023: 20+ Inspiring Brand Activations From the NYC Music Festival

Here's what you might have missed at the annual event from companies like Snapchat, Google, Verizon, and more.

M&M’s Sweet Tour

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Meet the BizBash Most Influential Event Profs of the Past 25 Years

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

Top Trending Stories on BizBash: July 2025

Experiential Marketing, Activations & Sponsorships

25 Cool Event Ideas You May Have Missed From Mastercard, SKIMS, Match, and More

Here’s a look at some steal-worthy ideas we spotted in June 2023.

Starz's 'Party Down' FYC Event

Experiential Marketing, Activations & Sponsorships

Miami PARAISO Swim Week 2023: Behind the Date Change, Venue Redesign, and 45+ Adjacent Events

The June PARAISO lineup welcomed an inaugural Summer Fashion Summit and activations by Nike, Alo, GUESS, Sun Bum, and more.

The lounge featured a wall-sized step-and-repeat and corner cocktail bar.

Experiential Marketing, Activations & Sponsorships

We Couldn't Help But Wonder... How Did Max Celebrate 25 Years of 'Sex and the City'?

See how the streaming service tipped its hat to the popular franchise and the upcoming season of its reboot.

Guests were greeted by tributes to the four leading ladies of the show, showcasing iconic quotes and photo collections.

Experiential Marketing, Activations & Sponsorships

Gas Prices Too High? This Service Station Pumps Cheez-Its Instead

To celebrate Cheez-It's latest brand campaign, Kellogg Company turned a desert gas station into an oasis for Cheez-It lovers—complete with gas pumps that release snack bags into visitors' cars.

The Cheez-It Stop is located at 61943 Twentynine Palms Highway in Joshua Tree, along a popular highway that drivers would take en route from Los Angeles and San Diego. It’s open to the public June 5-11, from 10 a.m. to 6 p.m. daily.

Experiential Marketing, Activations & Sponsorships

Step Inside Paramount's Popular TV Shows with Its First-Ever 'For Your Consideration' Activation

The media company hosted an extensive 10-day experience showcasing its portfolio of brands including Comedy Central, MTV, Paramount+, Paramount Network, and Showtime.

To celebrate its Emmy-contending series, Paramount Global hosted a physical manifestation of the content from across the network’s portfolio of brands.

Experiential Marketing, Activations & Sponsorships

25 Cool Event Ideas You May Have Missed From Meta, Disney, Smirnoff, and More

Here’s a look at some steal-worthy ideas we spotted in May 2023.

In one whimsical area, the colorful spacesuits from the film—which were handmade for this event—offered a fun photo moment. Throughout the night, DJ Shana Sharett spun tunes, and the cast posed for photos and told stories.

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