Experiential Marketing, Activations & Sponsorships: Page 16

Experiential Marketing, Activations & Sponsorships
26 Cool Event Ideas You May Have Missed From Lamborghini, Adidas, Taco Bell, and More
Here’s a look at some steal-worthy ideas we spotted in August 2023.
Lamborghini's Huracán Sterrato Opera Unica Unveiling
Experiential Marketing, Activations & Sponsorships
See How Aerie Brought Together NYC’s ‘Hidden Gems’ at This Marketplace
The one-day activation featured a curation of some of the city’s coolest companies like Brooklyn Blooms, Popup Bagels, and more, alongside the clothing brand’s latest collection.
D'Attoma said that the team decided to host the event in Gansevoort Plaza because it offered 13,500 square feet of pedestrian-friendly space that’s “easily accessible to those looking for it, and just as easily discoverable for those stumbling upon it. It's an ideal space for large-scale and multipart consumer activations, making it perfect for both brand awareness and foot traffic.”
Experiential Marketing, Activations & Sponsorships
Bud Light Goes Back to Its Roots with Latest Concert Event Series
The Bud Light Backyard Tour features a lineup of rock and country performers at small venues throughout the country.
The tour's opening acts included Dee Jay Silver, Tyler Braden (pictured), and Lindsay Ell.
Experiential Marketing, Activations & Sponsorships
This 'Love Island USA' Pop-Up Experience Brought the 'Villa' to the Fans
To promote the new season, Peacock hosted a pop-up experience in Austin and Nashville where fans could audition to be the next ‘bombshell’ on the steamy show.
Fans had the opportunity to interview for the next season of Love Island USA and film an audition tape in person.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2023: 13 Chart-Topping Activations From Dunkin', Liquid Death, Coke, and More
Lines formed at everything from Adobe’s colorful art garden to Coke’s high-octane music studio to Liquid Death’s gruesome country club.
The beer brand also designed an activation to promote its new hard seltzer. Filled with floating bubbles to represent the fizzy drink, a rainbow tunnel proved to be a popular photo op. Near the tunnel was a branded bar where guests could purchase the clear seltzer.
Experiential Marketing, Activations & Sponsorships
The Bigger, the Better: See How These Brands Sized Up Their Marketing Stunts
Wanna grab a drink in a giant peanut? We got you.
IKEA’s Big Blue Bag
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
Tales of the Cocktail 2023: See the Many ‘Spirited’ Ways Brands Engaged Attendees
Brands like Kraken Rum, Moët Hennessy, and Jameson hosted a slew of parties, events, and tastings at the annual conference in New Orleans.
Moët Hennessy also hosted an intimate dining experience at the Penthouse at Latrobe’s on Royal featuring two brands—Moët & Chandon and Hennessy. Guests enjoyed curated cocktails followed by a seated paired dinner, while learning about the heritage, craftsmanship, and history of the portfolio.
Experiential Marketing, Activations & Sponsorships
Comic-Con 2023: All the Spooky, Silly, and Steal-Worthy Brand Activations This Year
That classic Jurassic Park toilet scene, anyone? Here are all the fun ways brands like Hulu, Audible, FX, and Adult Swim grabbed attention during this year's Comic-Con International in San Diego.
In the Futurama space, there were recreations of fan-favorite set pieces—like a larger-than-life Slurm photo op—so guests could explore, pick up swag, and snap pics.
Experiential Marketing, Activations & Sponsorships
How Expedia Group United Three Brands—While Introducing Another—at This New York Launch Event
The travel tech company unveiled its new rewards program, One Key, with strategy and style.
The step-and-repeat featured custom-fabricated suitcases showcasing the icons and colors of Expedia Group’s three flagship brands—Expedia, Hotels.com, and Vrbo—all centered on the One Key logo.
Experiential Marketing, Activations & Sponsorships
You’re Not (Road) Trippin’: Gas Station-Themed Pop-Ups Really Are Everywhere
Here’s how brands have turned the humble roadside stop into an activation trope.
818 Desert Outpost
Experiential Marketing, Activations & Sponsorships
4 Tips for Producing Successful Pop Culture Events
Franki Chan, the founder of creative agency IHEARTCOMIX, has produced headline-grabbing activations for brands and culture-setters like Marvel Studios, TikTok, Beats by Dre, and Billie Eilish.
Producing Successful Pop Culture Events
Experiential Marketing, Activations & Sponsorships
26 Cool Event Ideas You May Have Missed From Beyoncé, Frito-Lay, Adidas, and More
Here’s a look at some steal-worthy ideas we spotted in July 2023.
Frito-Lay Canada Bullpen
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