Experiential Marketing, Activations & Sponsorships: Page 15

Experiential Marketing, Activations & Sponsorships
This Ultra-Immersive Only Murders in the Building Pop-Up Allowed Fans to Help Solve the Show's Latest Mystery
The actual film set of the Hulu series' third season served as the backdrop for a free pop-up in NYC that invited guests to pick up a flashlight and help answer the question: Who killed Ben Glenroy?
New York City’s iconic 3,400-seat United Palace Theater was the setting of much of Only Murders in the Building’s latest season—and played host to the pop-up that took place there Sept. 23-24. Guests were immersed in the Hulu series as soon as they rolled up to the venue, which boasted a facade advertising the Death Rattle Dazzle musical.
Experiential Marketing, Activations & Sponsorships
Golden Oldies: Inside ABC's Multifaceted Experiential Campaign for The Golden Bachelor
ABC's iconic red roses are going gold with tonight's premiere of The Golden Bachelor. Here's how the network generated buzz with unique experiential moments and promotions around the country.
From Sept. 22-24, the 1950s-style Mel's Drive-In on LA's Sunset Boulevard featured a retro golden look to promote ABC's new senior dating show, The Golden Bachelor, which premieres this evening.
Experiential Marketing, Activations & Sponsorships
Why Was There a Farm in the Middle of NYC’s Rockefeller Center?
Organic Valley hosted a two-day activation that featured cow-shaped topiaries and an eco-conscious message.
The immersive two-day activation included experiences like posing for photos on a vintage tractor and sampling some of the brand’s cheese.
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Bose, Hendrick's Gin, the Denver Broncos, and More
Here’s a look at some steal-worthy ideas we spotted in September 2023.
Bose's QuietComfort Line Launch Event
Experiential Marketing, Activations & Sponsorships
Erewhon Partnered with Origins to Make Healthy Habits Cool
A partnership between a luxury grocer and a plant-based skincare brand might not seem like an obvious match made in heaven. However, with brand synergy, anything is possible. This botanical brunch proves just that.
How Erewhon Partnered with a Skincare Brand to Make Healthy Habits Cool
Experiential Marketing, Activations & Sponsorships
See How Bacardi Celebrated Hip-Hop History at This Year’s MTV VMAs
The rum brand served up specialty cocktails and performances at the 2023 award ceremony, as well as a vintage retail experience.
“Bacardi has long been embedded in the world of hip-hop, inspiring some of the most memorable lyrics, movements, and music video moments,” Pfenning said about the decision to focus the brand's campaign around the 50th anniversary of hip-hop.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Experiential Marketing, Activations & Sponsorships
What You Might Have Missed From New York Fashion Week 2023
See how brands like Pandora, Bombay Sapphire, and Dove engaged attendees with clever activations and partnerships.
UPS x HBCU Runway at NYFW: The Shows
Experiential Marketing, Activations & Sponsorships
5 Tips for Hosting a Kid-Friendly Event From Sun Bum's Art Experience
The sunscreen brand hosted a two-day party to promote its new kids SPF collection and celebrate some little artists. Here's why it worked.
Sun Bum hosted the event to promote the launch of its new kids SPF collection.
Experiential Marketing, Activations & Sponsorships
All the Wacky Ways Snack Brands Have Grabbed Attention Lately
We can't get enough of these clever stunts and activations from brands like Pringles, Cheetos, Pizza Hut, Häagen-Dazs, and more.
Pringles Playground
Experiential Marketing, Activations & Sponsorships
Why These Unexpected Brands Took to the Fashion Week Runway
Consumer brands like KitchenAid and Stella Artois have partnered with designers, incorporating themselves into collections in clever ways.
In collaboration with global creative director and designer Marta Del Rio, the KitchenAid event introduced a capsule collection of 12 avant-garde designs inspired by its products and Color of the Year.
Experiential Marketing, Activations & Sponsorships
Back to School: 24 Super-Creative Event Ideas to Celebrate the New School Year
From official back-to-school activations to nostalgia-inducing gala decor, here's some fun event inspo from brands like Kendra Scott, Lunchables, Old Navy, Pizza Hut, and more.
Robin Hood's Math-Themed Benefit
Experiential Marketing, Activations & Sponsorships
Sip, Sip, Hooray! See How These Spirits Brands Celebrated Summer
Here’s a look back at seasonal events, pop-ups, and parties from brands like Cointreau, St-Germain, and Bacardi.
Mount Gay, in partnership with Cocktail Courier, also offered a limited-edition Après the Day Cocktail Kit, which featured ingredients to make Barbados Peach Tea cocktails, including Mount Gay Eclipse, along with a customized City Bonfires’ s'mores kit with Nutella to complement the rum’s tasting notes.
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