For many, the week of Labor Day is dominated by one thing: back-to-school season. And while it may not be your kids' favorite time of year, brands sure have a blast hosting clever, school-inspired experiential moments—whether they're showing off the season's latest children's fashion, promoting their new products on a mobile college tour, or just finding an unexpected, throwback theme for a benefit.
School-inspired events, either as part of a brand's official back-to-school promotion or just as an evergreen theme, can generate a lot of creativity, nostalgia, and fun. Scroll down to see some of our favorite events that have made it cool to go back to school.