Step Inside Paramount's Popular TV Shows with Its First-Ever 'For Your Consideration' Activation

The media company hosted an extensive 10-day experience showcasing its portfolio of brands including Comedy Central, MTV, Paramount+, Paramount Network, and Showtime.

Michele Laufik

June 7, 2023

To celebrate its Emmy-contending series, Paramount Global hosted a physical manifestation of the content from across the network’s portfolio of brands.Photo: Courtesy of MKGLOS ANGELES—In the lead-up to this year’s Emmy nominations voting, which runs June 15-26, networks and streaming services tried to woo voters with immersive experiences promoting their potential award-winning shows. (The Primetime Emmy nominations will be announced July 12.)

Although the current writers’ strike cast a shadow over this year’s campaigning, TV industry mainstays including Disney, Netflix, NBC, and Apple TV+ continued with their “For Your Consideration” plans, which were in the works well before the Writers Guild of America deal had expired. But showrunners and writers were told not to participate in any official network and studio Emmy FYC events.

To celebrate its Emmy-contending series, Paramount Global hosted a physical manifestation of the content from across its portfolio of brands that included interactive rooms and themed installations inspired by shows from Comedy Central, MTV, Paramount+, Paramount Network, and Showtime at The Hollywood Athletic Club in Los Angeles May 12-21.

Produced by MKG, the space featured a bar at the 1923 experience with the series’ costumes and props, a replica of Rydell High from Grease: Rise of the Pink Ladies, Tulsa King’s “Bred 2 Buck Saloon,” and the spooky Yellowjackets compound, and there were also installations from George & Tammy, Couples Therapy, RuPaul’s Drag Race, Star Trek: Picard, The Daily Show, and Ziwe. The showcase also hosted screenings and panel discussions with cast and creators.

“This was certainly a first for Paramount,” said Deva Kehoe, SVP of talent relations, events, and promotions at Paramount. “We used the power of our portfolio to give voters a one-stop shop to interact with unique programming and talent from across Comedy Central, MTV, Paramount+, Paramount Network, and Showtime."

As for the venue selection, Kehoe explained that the company was “looking for an iconic Hollywood location that had the same prestige as Paramount’s storied brand.” The Hollywood Athletic Club fit the bill, and its “expansive layout also allowed us the opportunity to build out custom experiences that were inclusive of a screening room, interactive spaces, and themed installations, alongside a competitive lineup of programming,” she added.

Keep scrolling to see key vendors and more from inside the Paramount showcase...

VENDORS
Fabrication: Pink Sparrow
Food & Beverage: The Copper Key
Event Production: MKG
Event PR: PR Dept
Lighting: Stories Illuminated Entertainment
Security: SPEC Concepts
Venue Selection: Gina Wade Creative

To celebrate its Emmy-contending series, Paramount Global hosted a physical manifestation of the content from across the network’s portfolio of brands.

Photo: Courtesy of MKG

In the lead-up to this year’s Emmy nominations voting, networks and streaming services tried to woo voters with “For Your Consideration” experiences.

Photo: Courtesy of MKG

Emmy voters enjoyed specialty cocktails inspired by the network.

Photo: Courtesy of MKG

Guests could hang out in Yellowstone’s Great Room.

Photo: Courtesy of MKG

The space included a bar at the 1923 experience.

Photo: Courtesy of MKG

Costumes and props from the series were also on display.

Photo: Courtesy of MKG

Visitors could spend time in the studio sampling the original vocals from George & Tammy.

Photo: Courtesy of MKG

Showtime’s George & Tammy chronicles the lives of country music power couple Tammy Wynette and George Jones.

Photo: Courtesy of MKG

Guests were able to take a seat at Tulsa King’s “Bred 2 Buck Saloon."

Photo: Courtesy of MKG

Guests could tour the hallways of Rydell High from Grease: Rise of the Pink Ladies.

Photo: Courtesy of MKG

Characters from the show were highlighted.

Photo: Courtesy of MKG

Visitors could take a walk through the Yellowjackets compound.

Photo: Courtesy of MKG

Guests could visit the 10 Forward bar, Jean-Luc Picard’s place to meet and relax with his crew, from Star Trek: Picard.

Photo: Courtesy of MKG

Attendees had a chance to take a seat behind a version of The Daily Show’s iconic desk.

Photo: Courtesy of MKG

Fans were able to slay in the RuPaul’s Drag Race “Werk Room.”

Photo: Courtesy of MKG

They could also step onto a makeshift set of Showtime's Couples Therapy and experience how the participants of the reality show feel while playing a game featuring key therapy terms.

Photo: Courtesy of MKG