Why Were These Water Bottles All Over Coachella This Year?

For Revolve Festival, PATH created custom co-branded bottles that matched the theme of the event, a branded pingpong table, and branded recycling bins.Photo: Courtesy of PATHINDIO, CALIF.—Coachella once again returned to Indio for two weekends of festivities—April 14-16 and 21-23—including activations from brands such as 818 Tequila, Revolve, and BMW. Besides trying to attract festivalgoers with flashy displays, these seemingly disparate companies shared something else in common—water.

That’s because PATH bottled water carefully integrated its product into brand activations including the 818 Outpost, Neon Carnival, Revolve Festival, and Oh Polly House by producing cool custom bottles that helped encourage attendees to recycle, reuse, and refill. The brand also partnered with artist Tobe Nwigwe, creating custom co-branded bottles that were used in the artist area, onstage, and sold as merch during the fest.

The water is packaged in a BPA-free aluminum bottle, making PATH a sustainable option. The company’s goal with the festival takeover was to help cut down on single-use plastic waste, which events like music festivals are known to produce en masse. In total, PATH handed out around 70,000 bottles.

This was the third year the brand activated at Coachella; prior years included custom bottles, experiential build-outs, and photo moments. PATH has also partnered with Lollapalooza, in addition to hosting 120-plus events per year in conjunction with companies such as ALO, Barry’s, Free People, Fashion Nova, UTA, Nobu, Spotify, 1 Hotels, and more.

PATH bottles have been spotted at sporting events like the Fanatics Super Bowl party and the Desert Smash tennis tournament, and music and film events such as the Spotify Grammys party.

As for the recent Coachella collaborations, Cedric Benaroch, partner at PATH, said, “Working with Revolve is a no-brainer as it provides the ability to tap into and utilize their vast influencer network. We are also strategically aligning with their fashion and lifestyle industry audience to show that PATH bottles are so much more than just a water bottle.”

He added that it was also the first time the brand had partnered alongside another beverage brand—818 Tequila. “I think it’s very unique to show that two beverage brands can align to focus on sustainability, similar to how apparel brands typically collaborate," he said.

At the core of the event strategy is PATH’s co-branded bottles, which Benaroch said have “provided a unique way to not only expand our reach, but bring other businesses on board with our mission to make the world a more sustainable place and end single-use plastic.”

Keep scrolling to see more from PATH's Coachella partnerships...