32 Cool Ideas From Events for 'Watchmen,' 'Jojo Rabbit,' and More Top TV Shows and Movies

HBO's buzzy new series Watchmen, based on the popular comic of the same name, held its premiere party on October 14 at the Sunset Room in Hollywood. HBO's Anna Wiley worked with Billy Butchkavitz on the design, which featured winks and nods to the show such as a 12-foot "flying Owlship" photo booth and portraits of President Robert Redford. Images by Lighting handled lighting, while Agile Eye Solutions handled large-scale decor elements.

Butchkavitz and his brother, Brian, handled all tabletop decor, perimeter decor, and custom textiles. Town & Country handled rentals, while catering came from the Food Matters. Costumes from the show were displayed throughout the space.

Another nod to the show was a lucite shelter and raining squids, which offered a fun photo op. Slay5 Media handled the event's video and photo activations, and Hit&Run provided a station for silk-screened hoodies bearing the yellow Watchmen logo. DJs Michelle Pesce and Daisy O'Dell performed.

To promote the Downton Abbey film, Amazon Treasure Truck hosted an open-to-the-public tea party for 3,000 people at the Grove in Los Angeles on September 15. A quartet played 1920s swing music, and guests could play croquet and quoits.

The tea party featured actors in period costumes, plus a vintage version of Amazon’s Treasure Truck. Guests could enjoy scones and jam alongside teas from Republic of Tea.

The premiere for Jojo Rabbit, Taika Waititi's new satirical comedy about a Hitler youth, took place at Hollywood Post 43 on October 15. Producer Gold Sky Productions curated actual artifacts from World War II as decor, including an antique dog tag maker, a field officer desk, era-specific travel trunks, a propeller from a Tuskegee plane signed by six of the airmen, German forces helmets, battle maps, and more.

In the venue's Art Deco bar, a jazz pianist and a vocalist duo sang jazz crooner favorites from the era.

Gold Sky Productions designed all signage, artwork, and bar designs with original patterns inspired by the wallpaper in the film. For floral designs, the team incorporated cattail as a reference to the film's hand grenades.

To promote its new Modern Love anthology series, Amazon Prime Video worked with Invisible North to build the interactive Museum of Modern Love, which took place in New York from October 10 to 13. The pop-up featured installations inspired by each of the show's eight storylines.

One area included a white tree on which guests could write the initials of a loved one.

Disney’s new film Maleficent: Mistress of Evil, starring Angelina Jolie and Michelle Pfeiffer, had its premiere red carpet on Hollywood Boulevard on September 30. 15/40 Productions created a 40-foot-tall castle facade at the entrance to the screening.

The Breaking Bad Experience, a pop-up restaurant that coincided with the premiere of El Camino: A Breaking Bad Movie, opened in West Hollywood on October 16; the public, ticketed experience is open through the end of the year. The interactive restaurant features set re-creations and Breaking Bad-inspired eats, including a D.I.Y. menu of chemically reactive cocktails.

The pop-up was designed by multi-disciplinary artist Floyd A. Davis IV, and produced by the team behind the viral Saved by the Max pop-up. See more: When Fandom Meets Foodies: This Team Builds Restaurants Inspired by Your Favorite '90s Entertainment

FX Networks promoted American Horror Story: 1984 with an overnight experience for influencers, V.I.P.s, and sweepstakes winners, which took place September 13 at a campground in the Santa Monica Mountains. Themed around the series setting of camp Redwood, the experience featured actors assuming the roles of counselors, a groundskeeper, a camp director, and a nurse—plus wayward hikers, and a few spooky murderers. The actors treated the attendees as counselors in training. Industria Creative produced the experience.

Guests ate a four-course meal of elevated camp culinary staples from Love Catering, which was served by wait staff and butchers clad in leather carving masks and leather aprons. Table settings featured a creepy mix of rustic florals and bones. See more: FX Hosted a Truly Terrifying Overnight Experience for 'American Horror Story: 1984'

For the premiere of Playing With Fire, held at the AMC Lincoln Square in New York on October 26, stars such as John Cena and Keegan-Michael Key arrived in a vintage FDNY fire truck. Bagpipers played on the red carpet, and local firefighters were on hand to pose for pictures. The event was designed and produced by the Firm Event Design.

For the Spider-Man: Far From Home premiere on June 26, 15/40 Productions suspended a 200-foot-long inflatable version of the superhero above the red carpet on Hollywood Boulevard.

To celebrate The Marvelous Mrs. Maisel's 20 Emmy nominations, Amazon Prime Video brought 1959 prices to Los Angeles for "Maisel Day" on August 15. The brand offered discounts at nearly 40 locations across the city, including 30-cent gas at a Chevron in Santa Monica, $40 stays at the Hollywood Roosevelt, and 50-cent movie tickets. Overall, 10,000 gallons of gas were pumped, 4,000 items were consumed at Mel's Drive-In, and 1,350 people got blowouts at Drybar.

Another promotion for The Marvelous Mrs. Maisel took place in New York through a collaboration with Bergdorf Goodman. In addition to a takeover of the department store's windows on Fifth Avenue, an immersive pop-up, designed by DeVinn Bruce, aimed to immerse guests in protagonist Midge Maisel's comedy tour in Miami. The lobby design was inspired by the Fontainebleau Miami Beach hotel, and various other areas and photo ops depicted scenes from the city. The pop-up was open to the public from October 19 to November 2.

To promote HBO's new limited series Mrs. Fletcher, the network worked with RQ Agency to create a pop-up space exploring sexual liberation and gender identity. Open to the public from October 25 to 27 in West Hollywood, the event featured programming including panels with transgender activist Jen Richards and celebrity sexologist Shan Boodram.

The pop-up also featured photography depicting different body types, plus displays of sex toys and books about trans bodies. Attendees could make their own vibrators, sign up to become members of Glaad, pose for photo ops, and more.

The Peach Pit, a pop-up restaurant inspired by the launch of Fox’s BH90210—a spin-off of '90s classic Beverly Hills, 90210—ran in Los Angeles from August through the end of September. The indoor-outdoor pop-up served show-inspired dishes with names such as "Steve's Grilled Cheese" and "Brandon (Veggie) SandWalsh." Initially developed by Fox and PopSugar, the pop-up was also operated by the team behind the Saved by the Max and Breaking Bad pop-ups.

HBO held a V.I.P. screening and game night event for comedy series A Black Lady Sketch Show on July 30 at Metrograph in New York. Produced by Team Epiphany, the event gave guests a special-edition version of the card game Black Card Revoked, with questions inspired by the series. The event’s photo booth featured furniture and flowers in shades of pink, inspired by the series's promotional imagery.

Team Epiphany also produced the Los Angeles premiere for A Black Lady Sketch Show, which took place at a private West Hollywood mansion on August 2. The V.I.P. watch party's setting was inspired by the show's signature closing scenes and featured a performance by Saweetie.

ABC and PopSugar hosted an “Embrace Your Ish” event on September 17 at Goya Studios in Los Angeles. Celebrating the season premieres of Black-ish, Grown-ish, and new series Mixed-ish, the event included a panel with stars from all three shows. Immersive activations were inspired by each show, including Dre’s shoe closet from Black-ish, where guests could grab a hat as a souvenir.

An activation for Grown-ish featured a college-inspired rec room, while Mixed-ish was represented by a floral crown station and photo studio. Mariah Carey performed at the event.

To promote season 3 of Stranger Things, Netflix transformed a parking lot at the Santa Monica Pier into a carnival set in 1985. The event, which was open to the public June 29 and 30, included experiences inspired by the show, including carnival games, an ’80s fashion studio photo booth, a fun house, and more. CSM LeadDog handled production for the fair, which also took over the Coney Island amusement park in New York over Fourth of July weekend.

The fair included on-stage entertainment from cheerleaders, who performed to 1980s hits while wearing Hawkins High School uniforms. Other entertainment included 1980s cover bands, magicians, and food-eating contests.

The world premiere for Zombieland: Double Tap took place at the Regency Village Theatre in Los Angeles on October 10. The movie's stars—including Woody Harrelson, Emma Stone, Abigail Breslin, and Jesse Eisenberg—posed behind a plexiglass panel that put the movie's title front and center.

To celebrate HBO's new documentary film Liberty: Mother of Exiles, which follows the past and present of the Statue of Liberty, the network opened the #Liberty2Me gallery in New York on October 11. The opening party included a panel discussion, plus original photography by Josh Telles. At a photo booth, guests could write what liberty means to them on a chalkboard. Allied Global Marketing handled production.

The Los Angeles premiere of The Game Changers, director Louie Psihoyos's documentary on the rise of plant-based eating in professional sports, took place at the Arclight Hollywood on September 4. A greenery-filled after-party featuring vegan catering was held at the Sunset Room, with production by Kate Mazzuca and flowers and plants by Floral Crush Studio.

For the second season of Starz’s Sweetbitter, New York Media’s internal events team produced a screening and reception inspired by the show. Held at the Wythe Hotel in Brooklyn on July 11, the event featured sweet and bitter food pairings, a photo backdrop that said “New York Is Never a Mistake,” and music by DJ Mick.