28 Fun Ideas From Recent TV and Movie Events

HBO hosted an out-of-the-box celebration for season two of popular series Big Little Lies. Held on June 1—the official start of Pride month—the network teamed up with RQ Agency to design a party themed around character Amabella's birthday party. Located at a private estate in Los Angeles, the colorful, flower-filled event culminated in a performance from popular performer Alyssa Edwards and other drag queens who portrayed the "Monterey Five," the show's upper-class main characters.

In keeping with the theme, a ball pit took the form of a princess castle. Other highlights included D.I.Y. cotton candy, a princess-theme cake, bites topped with Pride flags, and a DJ set by Este Haim.

A large balloon wall from Wild Child Party was fronted by larger-than-life letters displaying the season's hashtag.

To promote Amazon's Good Omens—starring Michael Sheen, David Tennant, and Jon Hamm—the company worked with creative production agency Tool on an attention-grabbing stunt through the streets of Los Angeles in April. The Chattering Order of St. Beryl, a group of Satan-loving nuns featured in Neil Gaiman's original Good Omens novel, sang a cappella covers at LACMA, the Grove, and other tourist attractions.

A similar stunt took place at South by Southwest in March. The Austin-based festival also included an activation produced by experiential marketing agency CSM LeadDog that depicted a secret garden with good and evil aspects from the source material. In addition to costumed entertainers, there were apples with written prophecies, a re-creation of the show's bookstore with a photo op, the Hellhound Puppy Pen with adoptable dogs from the Austin Animal Center, and manicures with Butter London nail polish. See more: SXSW 2019: Creative Brand Engagement Ideas from Amazon Prime, Uber Eats, Lululemon, and More

HBO and other brands pulled out all the stops for the final season of Game of Thrones, with a wide mix of celebrations including a worldwide Iron Throne scavenger hunt. Another highlight was a collaboration between HBO, MGM Resorts, and Wet Design. The event featured pyrotechnics, music, and video projections on the Fountains of Bellagio in Las Vegas, all set to a custom score by series composer Ramin Djawadi. Projections during the four-minute show included silhouettes of a dragon and the Night King, plus the series title.

Meanwhile, the world premiere of the final season took place April 3 at Radio City Music Hall in New York. 15/40 Productions marked the occasion with a massive Iron Throne at Rockefeller Center; the 35-foot structure, which was available for photos ops, weighed a whopping 20,000 pounds. The party itself was planned by HBO's Cindy Tenner and designer Billy Butchkavitz. See more: Winter Is Here: See How HBO and Other Brands Are Celebrating the Final Season of 'Game of Thrones'

Freeform and ABC Signature Studios hosted a "For Your Consideration" event for members of the Television Academy on May 31. Working with AOO Events, the team transformed Lombardi House in Los Angeles into a college frat party, complete with lawn chairs as seating, oversize games, and a themed ice luge. The One Up Group handled lighting and audiovisual production.

The event also offered beer pong, Jell-O shots, and an on-theme step-and-repeat made from red Solo cups. Catering came from chef Draden Medina.

From May 11 to 12, HBO promoted its new Muhammad Ali documentary—What’s My Name: Muhammad Ali—with an interactive pop-up that highlighted different aspects of the boxer and activist's life. Produced by Team Epiphany, the weekend-long experience in New York included a regulation-size boxing ring that doubled as a photo op for guests and played looping audio of Ali's "Rumble in the Jungle" speech. Red punching bags lined up to spell "Ali."

Another room at the pop-up was wrapped with graphics of Ali quotes, while a vintage TV wall played footage from the documentary. A third room, designed to highlight the boxer's activism, featured a microphone installation backed by replicas of picket signs from marches and rallies Ali had participated in. See more: HBO Took Guests to the Ring With a Muhammad Ali Pop-Up

Nat Geo hosted a "For Your Consideration" event for several of its shows on June 2 at the Greek Theatre in Los Angeles. Designed and produced by the Firm, the daylong gathering included custom activations for each show, including a station where guests could get cryo facials (pictured) for Life Below Zero. Other highlights included a climbing wall for Free Solo, an old-school arcade for Valley of the Boom, a dog park for Hostile Planet, and more.

The world premiere of UglyDolls took place on April 27 at the Regal L.A. Live in Los Angeles. The event, produced by 15/40 Productions, recreated the animated film's "Institute of Perfection" with colorful slides and family-friendly games and crafts.

Characters from the kids' movie walked the bright orange carpet, posing with cast members Kelly Clarkson, Nick Jonas, Janelle Monáe, and more.

To celebrate the premiere of Freeform’s new Pretty Little Liars: The Perfectionists, the network teamed up with Blue Revolver for an immersive event at the Hollywood Athletic Club on March 15. Several different spaces were inspired by characters and scenes from the show, such as a Beacon Heights-theme red carpet and a spooky mirrored entryway featuring a string quartet.

A photo backdrop took guests inside main character Alison’s house, where ripped-off wallpaper revealed hidden messages. Other spaces included a fashion and beauty lounge, a coffee shop from Groundwork Coffee, and a space serving pies from the Pie Hole.

The screening itself was surrounded by greenery, evoking the show’s tree-lined campus.

The season two premiere of the Starz series Vida took place on May 20 at Regal L.A. Live. Event decor included giant Lotería cards—a traditional Mexican card game similar to bingo—that had illustrations of the show’s characters. Other design elements were inspired by the show’s Mexican-American themes and Eastside Los Angeles setting. The event was produced by Starz’s event team in partnership with the Cashmere Agency.

Artist Levi Ponce painted a portrait of one of the show’s main characters throughout the event.

Amazon Prime Video hosted the premiere of its film Guava Island on April 11—the night before Coachella kicked off—on the festival's grounds in Indio, California. Drawing cast and crew members including Donald Glover and director Hiro Murai, the event used costumed performers, colorful details, and plenty of greenery to transport guests to the movie's tropical world.

On April 2, HBO Films hosted the premiere of Native Son—a new movie based on the Richard Wright novel—at the Solomon R. Guggenheim Museum in New York on April 2. Produced by Team Epiphany, the post-screening party took place in the museum's rotunda, where colorful projections illuminated the space and displayed the event's hashtag.

A curving wall defining the event space included quotes from Wright. DJ D-Nice performed during the party.

Amazon Prime Video premiered its new documentary Jonas Brothers: Chasing Happiness at the Regency Bruin Theatre in Los Angeles on June 3. 15/40 Productions produced the screening and after-party, where fans could write messages on the group's tour bus.

To celebrate Deadwood: The Movie, HBO’s Lauren McMahon worked with longtime collaborator Billy Butchkavitz on an after-party with an immersive Western theme. Held on May 14 at the Sunset Room in Hollywood, the event had an 18-foot tree and a mausoleum wall from Agile Eye Solutions.

Additional vendors included Images by Lighting and Town & Country Event Rentals; Plan-it Interactive created a casino, and a jail cell photo op had photography by MirMir.

Inspired by the newest season of Tracy Morgan's The Last O.G., the actor and TBS teamed up with environmental nonprofit GrowNYC to renovate a community garden in Brooklyn, New York. An unveiling event on March 28 featured catering from a food truck company that employs formerly incarcerated people—tying into the themes of the Jordan Peele-produced show, which follows an ex-con. Chef Joseph Johnson led a healthy cooking demonstration, and visitors packed bags of produce to distribute to local soup kitchens.

MGM's The Hustle, starring Anne Hathaway and Rebel Wilson, premiered at the ArcLight Cinerama Dome in Los Angeles on May 9. Instead of a red carpet, a gold, sparkling floor evoked the movie's high-class settings. The event was produced by Damminger Productions and Joe Lewis Company.

On March 27, the Hamilton Hotel Washington, D.C. teamed up with HBO to celebrate the final season of the Julia Louis-Dreyfus comedy Veep. The hotel recreated an Oval Office, complete with a presidential portrait of main character Selina Meyer and fun decor like a throw pillow with Meyer's face on Mount Rushmore. There was also a presidential suite meant to resemble the character's brownstone residence from the show, plus plenty of red, white, and blue balloons and America-theme catering. Terri Jannes Interiors designed spaces using original pieces from the show. See more: See HBO's 'Veep' Twist on a Presidential Suite