Event management system Bizzabo launched Ticket Boost this summer as a way to create incentives for attendees to promote an event. When guests register they received a unique discount code to share with others. If someone signs up using their code, the attendee receives money back on registration.
Photo: Courtesy of Bizzabo
Reed Exhibition's ISC East show last fall brought in 86 new attendees using InGo's social media marketing system. The company is now using it for ISC West in April in Las Vegas.