More than 80,000 music-lovers gathered at the Bonnaroo Music & Arts Festival on a 700-acre farm in Manchester, Tennessee, from June 13 to 17. Produced by Superfly Presents, the event included concerts by Paul McCartney, Björk, Kendrick Lamar, and Tom Petty and the Heartbreakers, as well as comedy performances and cinema screenings. A multitude of vendors, artisans, and brands also competed to catch guests' attention—here's a look at how some of those brands stood out, plus how organizers expanded their on-site activities and amenities, as well as their social engagement strategies for this year's festival.
- See more at: http://www.bizbash.com/social_media_success_story_how_bonnaroo_used_wristbands_to_foster_massive_engagement/los-angeles/story/23605#sthash.2dDUmmFk.dpuf
- See more at: http://www.bizbash.com/social_media_success_story_how_bonnaroo_used_wristbands_to_foster_massive_engagement/los-angeles/story/23605#sthash.2dDUmmFk.dpuf