More than 80,000 people flocked to a 700-acre farm in Manchester, Tennessee, Thursday through Sunday for the Bonnaroo Music & Arts Festival. Now in its 11th year, the event produced by Superfly Presents offers musical performances on multiple stages, along with a comedy tent, cinema tent, artisans, and food and beverage vendors. It attracts an eclectic crowd and an equally diverse mix of sponsors vying for their attention. Here’s a look at how some of those brands stood out.
State Farm at Bonnaroo
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring
Miller Lite at Bonnaroo
Bright blue futons surrounded the entertainment area in the Miller Lite Great Taste Lounge.
Photo: Erika Goldring
Ben & Jerry's at Bonnaroo
Ben & Jerry's asked attendees to fill out postcards in support of the company's "Get the Dough Out" campaign to reduce corporate influence in politics.
Photo: Courtesy of Ben & Jerry's
Ben & Jerry's at Bonnaroo
Ben & Jerry's returned to Bonnaroo for the third year, handing out free samples of Coffee Caramel Buzz ice cream.
Photo: Courtesy of Ben & Jerry's
Garnier Fructis at Bonnaroo
Professional stylists provided complimentary hair-washing and styling for festival attendees inside a 40- by 40-foot air-conditioned tent. Flat-screen TV monitors mounted above the chairs looped Garnier Fructis content for guests' entertainment during their pampering.
Photo: Erika Goldring
Garnier Fructis at Bonnaroo
Garnier Fructis brought music props for guests to pose with after their hair service. Participants received the photos via email so they could share them on social networks.
Photo: Courtesy of Garnier Fructis
Garnier Fructis at Bonnaroo
Garnier Fructis used one corner of its tent to promote its partnership with TerraCycle. The TerraCycle Beauty Brigade is an effort to recycle empty personal-care and beauty-product packaging. Festival attendees who registered for a TerraCycle account and pledged to join the Beauty Brigade received a Garnier Fructis-branded tote bag made from recycled materials.
Photo: Courtesy of Garnier Fructis
Philips at Bonnaroo
Philips sponsored the festival’s silent disco. The company provided 400 of its new CitiScape Collection headphones for guests to wear to listen to tunes being spun by two DJs.
Photo: Courtesy of Philips
Ford at Bonnaroo
Ford dubbed its tent "Destination Escape," playing on the name of its Escape vehicle that was on display outside. Inside, festival-goers could cool off in the air-conditioning, listen to live performances, and charge their phones.
Photo: Courtesy of Ford Motor Company
Ford at Bonnaroo
Ford handed out more than 3,000 free T-shirts, screenprinted on-site with designs inspired by mural artists working outside the tent.
Photo: Courtesy of Ford Motor Company
Ford at Bonnaroo
Ford brought in two street artists to create a 10- by 40-foot mural intended to represent the Ford Escape's dual image as a vehicle for city life and outdoor adventure. At the end of the festival, Ford invited attendees to "Escape Bonnaroo" with a piece of the mural.
Photo: Courtesy of Ford Motor Company
Dell and Intel at Bonnaroo
Dell and Intel partnered to host the Sound Invasion Lounge, a place for festival-goers to cool off, play video games, and create videos and photos. Dell also sponsored the festival's live webcast on YouTube.
Photo: Erika Goldring
