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  1. Production & Strategy
  2. Registration & Ticketing

How the Knock Out Abuse Gala Reorganized After Separating From Fight Night

Knock Out Abuse reworked its ticketing and fund-raising options to recoup attendance lost by separating from Fight for Children's Fight Night for the first time in its 23-year history.

D. Channing Muller
November 18, 2016

Ever since the nonprofit organization Knock Out Abuse Against Women launched its all-female Knock Out Abuse fund-raising gala in 1994, the event—which benefits domestic violence programs and awareness—has taken place on the same night as Fight for Children’s all-male Fight Night fund-raiser. Traditionally, the men headed to Fight Night for cigars, steak, and boxing, while the women had a seated gala dinner at the Ritz-Carlton, Washington, D.C. before opening their doors to the gentlemen for the combined after-party.

That is, until this year. Due to scheduling conflicts for Fight Night with the Washington Hilton, the two events split ties this year, with individual galas exactly one week apart, starting on November 3 with Knock Out Abuse. 

“At first, people wondered how it would work, but once we explained it, they thought it would be good to show how the girls can do it on their own, especially at a time when a woman was running for President [of the United States],” said Cheryl Masri, co-founder of Knock Out Abuse Against Women. “It was really a meaningful year to women.”   

Despite the scheduling change, the gala’s ticket sales remained consistent for its 23rd installment, with 525 women in attendance. In fact, the event experienced a boost—and garnered an additional source of fund-raising—by 60 men who purchased the newly added $100 after-party ticket, created in an effort to simulate the same experience as past years.

In addition to the ticket revenue, the silent auction and plea for funds also increased, with the former bringing in $63,000—which was $10,000 more than in 2015—and the latter grossing more than $26,000, a number Masri attributes to the personal story shared by co-chair Barbara Martin about her connection to the cause.

However, despite the extra ticket revenue and five of the 64 sponsors increasing their donation amount, the gala raised $500,000, less than last year's revenue of $600,000. “We knew it was going to be less because of people people donating to [presidential] campaigns or out campaigning and unable to come,” said Masri. “It’s been a tough year because of the election.” 

Knock Out Abuse will once again partner with Fight Night for the 24th annual gala on November 2, 2017. 

Millicent Bluford kept all of the table arrangements low to provide clear views of the centrally located stage for all of the night's speakers and programming.
Millicent Bluford kept all of the table arrangements low to provide clear views of the centrally located stage for all of the night's speakers and programming.
Photo: Davide DePas
Grammy-winning singer Patti Austin performed “Lean On Me” at the beginning of the dinner.
Grammy-winning singer Patti Austin performed “Lean On Me” at the beginning of the dinner.
Photo: Davide DePas
Staffers passed out individually wrapped gifts from Georgetown Cupcakes to guests between the end of the program and beginning of the after-party.
Staffers passed out individually wrapped gifts from Georgetown Cupcakes to guests between the end of the program and beginning of the after-party.
Photo: Davide DePas
Events by Andre Wells, who produced this year's gala, used two king's tables on each side of the stage for the Knock Out Abuse founders, co-chairs, and V.I.P.s, in contrast to the rounds of 10 used for general seating in the ballroom. Tight arrangements of dark red roses adorned the tables.
Events by Andre Wells, who produced this year's gala, used two king's tables on each side of the stage for the Knock Out Abuse founders, co-chairs, and V.I.P.s, in contrast to the rounds of 10 used for general seating in the ballroom. Tight arrangements of dark red roses adorned the tables.
Photo: Davide DePas
Millicent Bluford created a mix of floral centerpieces including these with thistle, cabbage, and miniature carnations.
Millicent Bluford created a mix of floral centerpieces including these with thistle, cabbage, and miniature carnations.
Photo: Davide DePas
DJ Sixth Sense performed from an elevated DJ booth adorned with black palette linens, a nod to the event's 'Shine' theme. Arrangements of red roses lined the stage in front of him.
DJ Sixth Sense performed from an elevated DJ booth adorned with black palette linens, a nod to the event's "Shine" theme. Arrangements of red roses lined the stage in front of him.
Photo: Davide DePas
The 'Shine' graphic used on the invitations also served as the cover graphic for the night's programs on each place setting.
The "Shine" graphic used on the invitations also served as the cover graphic for the night's programs on each place setting.
Photo: Davide DePas
Staffers with handheld signs wandered through the reception area directing guests to the silent-auction room located down the hallway from the main event space.
Staffers with handheld signs wandered through the reception area directing guests to the silent-auction room located down the hallway from the main event space.
Photo: Davide DePas
Grey and silver drape created an entryway to the reception space as guests arrived on the lower level of the Ritz-Carlton. VSG Solutions used purple and gold lighting in the area to complement the gold and metallic linens on the cocktail tables and drape.
Grey and silver drape created an entryway to the reception space as guests arrived on the lower level of the Ritz-Carlton. VSG Solutions used purple and gold lighting in the area to complement the gold and metallic linens on the cocktail tables and drape.
Photo: Davide DePas
The gold bars in the reception area complemented the event's theme and branding.
The gold bars in the reception area complemented the event's theme and branding.
Photo: Davide DePas
The sparkle graphic design from the invite was utilized throughout the event signage.
The sparkle graphic design from the invite was utilized throughout the event signage.
Photo: Davide DePas
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