BIZBASH CALL SHEET — #299 — Thursday, 07.05.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik in New York
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* INCOMING *
1. OLYMPIC CYBER-SECURITY: With estimates of up to 14 million cyber-security threats a day during the Olympics, a consultant has logged more than 200,000 hours testing the defenses of technology that provides "systems that will deliver results to Olympic venue scoreboards, event timetables to athletes, and Olympic accreditation information to British border officials." Associated Press: http://wapo.st/NtltXX
Marketing Week selected the five best Olympic marketing campaigns, which feature companies including P&G, Coco-Cola, and Omega: http://bit.ly/MQaUTi
2. WALDORF AMNESTY: In an attempt to literally reclaim pieces of its history, New York's Waldorf-Astoria Hotel is offering amnesty to guests who stole items from the luxury hotel between its 1931 opening and 1960. Bloomberg Businessweek: "We know there are treasures out there that belong to the Waldorf; we see them going up on eBay all the time," said Meg Towner, the hotel's social media manager. "We'd like them back, and we'd like to know where they came from. Maybe your grandfather used to work at the hotel and came away with a serving dish, or your mother had her debutante ball here and ran away with a sugar bowl." http://bit.ly/PaQYw8
3. BARCLAYS' BAD NAME: In the midst of a scandal and the resignation of its C.E.O., the new home of the N.B.A.'s Brooklyn Nets might not be top of mind for the bank. But as the Barclays Center wraps up construction for its September debut, it may be joining other disgraced companies that bought naming rights to sports venues. (Remember Houston's Enron Field?) New York Times: http://nyti.ms/NCnHVa
4. FIREWORKS FAIL: Mashable: "San Diego's Fourth of July fireworks show was supposed to last 15 minutes. Instead, all the projectiles went off in 30 seconds about five minutes before the show was supposed to start. Confused attendees waiting for the show to start were told that they'd already seen it and to head home. Authorities blamed a "technical difficulty" for the fizzle." http://bit.ly/PisqTi
5. PLYMOUTH'S 400TH BIRTHDAY: Boston Globe: "Seven years and 127 days remain until Plymouth’s 400th anniversary, according to the countdown clock on the event’s newly launched website, and some serious planning is already under way. The goal, organizers say, is a festive, historically sensitive celebration that gives due regard to Native Americans, quadruples the number of annual visitors in 2020, and leaves a lasting impression on the look of the town’s harbor district." http://bo.st/O8N5mG
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
The Event Leadership Institute is looking for an Executive Assistant. Join the team helping to shape the future of event education and make a difference in the future of your industry. Apply here: www.EventLeadershipInstitute.com
* LOCAL NEWS *
BOSTON: Thunderstorms forced officials to postpone the annual Boston Pops concert, evacuating thousands of people from the Esplanade oval, but eventually the fireworks show went on as planned. http://bo.st/MLk84e
CHICAGO: The Humana Race to the Taste is July 12. Organizers of the 5K run/2K walk along the lakeshore expect some 2,000 participants. An after-party with healthy food choices follows at Queen's Landing.
The owners of Piccolo Sogno recently opened Piccolo Due in River North. The venue, which hosts private events, serves Italian fare.
LAS VEGAS: Las Vegas Review-Journal: "Tiger Woods, Phil Mickelson, and other top P.G.A. Tour players have routinely skipped Las Vegas because its tournament is scheduled in the fall, long after the major events are played and FedEx Cup points are awarded. … Beginning in October 2013, they will go from tournaments with little impact to events that earn FedEx Cup points and serve as the season openers." http://bit.ly/NBt4Uy
Ticket Summit has announced the schedule for its conference July 11-13 at the Bellagio. MarketWatch: http://on.mktw.net/NatIwc
LOS ANGELES: Huffington Post has a photo roundup of the Anime Expo that drew a massive crowd to the Los Angeles Convention Center: http://huff.to/L1BSI4
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
NEW YORK: Dîner en Blanc will return to the city August 24 after drawing more than 30,000 people last year. The secret location will be revealed at the last minute.
Here's a look at last year's first run: http://bit.ly/PcgBge
Barry C. Parasram is the N.B.A.'s new marketing communications manager.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Visit Orlando has launched a $1.75 million marketing campaign to showcase the region's dining, entertainment, and other after-hours options to the national meetings and conventions market. The campaign responds to recent research that revealed misconceptions about Orlando’s dining and entertainment scene among planners, business leaders, and other key meeting influencers. The campaign includes a microsite, orlandodistricts.com, which provides details about Orlando's dining districts and includes links to the restaurants, along with videos of local chefs.
TAMPA: Busch Gardens Tampa will launch Christmas Town this winter, a new holiday attraction that will include seasonal music, entertainment, and
food.
TORONTO: Summerlicious food festival kicks off tomorrow and continues through July 22, celebrating its 10th anniversary with prix fixe menus at more than 180 participating restaurants.
WASHINGTON: LUNGevity Foundation will host its second annual Musical Celebration of Hope gala September 14 at the Andrew W. Mellon Auditorium. The event is expected to draw as many as 500 guests and will include a cocktail reception, dinner, and dancing as guests help raise money for lung cancer research.
YOUR NEWS: What are you doing? Tell us: [email protected]. 


With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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