Working with Time Inc.'s Cyd Wilson, Tony Schubert of Event Eleven designed and produced the Los Angeles affair for the fifth consecutive year in 2013. The event had an overall look and feel Schubert described as "romantic" and "rich," evocative of the Art Deco era. The color scheme incorporated plenty of wine-red hues.
Using pomegranates in cocktails is a surefire way to give the drinks a deep red hue. One example: Toronto firm L'Eat Catering serves a pomegranate cocktail during the holiday season. Called "Pom Strega Dolce," the drink melds muddled pomegranate with Mount Gay Eclipse rum, Strega (an Italian herbal liqueur), lemon juice, and fresh mint.
In 2010, the wintry Chicago gala had a red-infused look inspired by Valentine's Day. BBJ's red damask linens topped round tables in the foyer.
