To launch its new EcoSport, Ford held an experiential event in January 2018 in New York. Produced by Civic Entertainment Group, the event showcased life hacks for traveling, cooking, organizing, and more. Attendees completed the phrase "In 2018 I will..." and added their hang tags to a giant display board.
Photo: Donald Bowers/Getty Images for Ford Motor Company
Polaroid OneStep Booth
Polaroid gave guests the chance to experience the new Polaroid OneStep analog instant camera from Polaroid Originals. With an oversize replica of the camera as a centerpiece, the booth featured interactive stations that showcased the product’s features such as double exposure, light painting, and noise trigger. Andreas Bergmann designed the booth, while Skyline handled the build and PRG handled audiovisual elements.
Photo: Christopher Lee
