BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Social Events

MTV Dance Crew and 30 Cakes Mark Pan-Mass Challenge Anniversary

Erin L. Souza
December 7, 2009

“This is an example of what is possible when people work together,” said Bill Starr, founder and executive director of the Pan-Massachusetts Challenge, of Saturday’s $270 million check presentation to the Dana Farber Cancer Institute’s Jimmy Fund.

The 30th anniversary celebration for the fund-raising bike-a-thon was held at the House of Blues, where nearly 800 denim-clad cyclists and volunteers gathered to commemorate 30 years of riding and a total of $270 million raised for cancer research over the life of the Pan-Mass Challenge. This year’s fund-raising total topped $30 million, the third largest in the event’s history and the single largest contribution to the Jimmy Fund this year.

The event, produced by Rafanelli Events, was a thank-you to the riders, Starr said, and also provided stewardship for the group. The Pan-Mass Challenge hosts a check presentation event each year, typically of the smaller, more formal type, but this year’s was larger and dressed down. The $75 ticket included beer and wine served by House of Blues’ cocktail waitstaff, passed appetizers including beef skewers, quesadillas, and crab cakes, and an ice cream sundae bar.

The stage was set with eight vertical Pan-Mass Challenge banners and a screen that showed photos of past rides and events. While a Rafanelli-produced lineup of ’70s songs came early in the evening, after dinner the soundtrack gave way to live dance-friendly songs from the band Eye2Eye.

Next up was a rousing acrobatic performance by Status Quo—a Boston-based hip-hop troupe and runners-up on the first season of MTV’s America’s Best Dance Crew—followed by the night's biggest highlight: Starr presented Dana-Farber president Dr. Edward Benz with an oversize $270 million check as riders, volunteers, and dancers crowded the stage, and waitstaff paraded out with 30 birthday cakes.

As for fund-raising in a recession, Starr said the group saw the same number of donors—nearly 5,000 cyclists from 36 states and eight countries—write slightly smaller checks. “Sure, the numbers went down a bit. But that’s like saying, ‘You won the gold medal, but you didn’t set a world record.’”

The Pan-Mass Challenge's 30th anniversary party
The Pan-Mass Challenge's 30th anniversary party
Photo: Avirian Levy for Bizbash
A wall of 3-D psychedelic portraits in the House of Blues lobby served as a backdrop for the check-in area.
A wall of 3-D psychedelic portraits in the House of Blues lobby served as a backdrop for the check-in area.
Photo: Avirian Levy for BizBash
Cocktail tables filled the main floor and were later cleared for dancing.
Cocktail tables filled the main floor and were later cleared for dancing.
Photo: Avirian Levy for BizBash
High-top tables covered in brightly colored linens and scattered with Pan-Mass Challenge water bottles lined the balconies.
High-top tables covered in brightly colored linens and scattered with Pan-Mass Challenge water bottles lined the balconies.
Photo: Avirian Levy for BizBash
The buffet dinner included catfish, grilled beef tenderloin, and grilled vegetables.
The buffet dinner included catfish, grilled beef tenderloin, and grilled vegetables.
Photo: Avirian Levy for BizBash
Nearly 800 cyclists and volunteers sat down to a casual dinner while a photo slide show played on stage.
Nearly 800 cyclists and volunteers sat down to a casual dinner while a photo slide show played on stage.
Photo: Avirian Levy for BizBash
Energetic band Eye2Eye covered upbeat Top 40 and pop songs and pulled guests onto the stage for a dance party.
Energetic band Eye2Eye covered upbeat Top 40 and pop songs and pulled guests onto the stage for a dance party.
Photo: Avirian Levy for BizBash
Volunteers, joined by dance troupe Status Quo, shot T-shirts into the crowd.
Volunteers, joined by dance troupe Status Quo, shot T-shirts into the crowd.
Photo: Avirian Levy for BizBash
Pan Mass Challenge founder and executive director Bill Starr presented Dana Farber president Dr. Benz with a $270 million check—the total raised for the cancer research center over P.M.C.'s 30-year history.
Pan Mass Challenge founder and executive director Bill Starr presented Dana Farber president Dr. Benz with a $270 million check—the total raised for the cancer research center over P.M.C.'s 30-year history.
Photo: Avirian Levy for BizBash
Pan-Mass Challenge celebrated 30 years with 30 polka-dot birthday cakes.
Pan-Mass Challenge celebrated 30 years with 30 polka-dot birthday cakes.
Photo: Avirian Levy for BizBash
Volunteers handed out reusable Stop & Shop bags with Pan Mass Challenge T-shirts inside to departing partygoers.
Volunteers handed out reusable Stop & Shop bags with Pan Mass Challenge T-shirts inside to departing partygoers.
Photo: Avirian Levy for BizBash
Latest in Social Events
Camp Madikane Experiential Wedding
Social Events
6 Things This Brand Marketer Learned From Planning Her Own Wedding
Following a 70-year reign, Queen Elizabeth II passed away at the age of 96 on Sept. 8, 2022.
Social Events
Remembering Queen Elizabeth II
How to Host an Event in Antarctica
Global
Would You Host an Event in Antarctica? Here's How It's Doable
The 2022 City Harvest Gala
Social Events
See Inside the Star-Studded 2022 City Harvest Gala
Related Stories
Speakers, planners, and guests tearing down the Berlin Wall replica
Social Events
Wende Museum Closes Wilshire for Cold War Anniversary Celebration
Hippie greeters at Knock Out Abuse's gala
Social Events
More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar
The Museum of Arts & Design's paper-focused ball
Social Events
Into the Fold
CS Magazine's Crystal Anniversary party
Social Events
Fifteen Candles
More in Social Events
Social Events
6 Things This Brand Marketer Learned From Planning Her Own Wedding
Creative agency owner Whitney Headen used her marketing expertise to plan her own experiential wedding—and discovered some key learnings that she'll carry back to her work for big brands.
Camp Madikane Experiential Wedding
Social Events
Remembering Queen Elizabeth II
The Royal Family announced that Queen Elizabeth II died peacefully at her estate in Scotland the afternoon of Sept. 8, 2022.
Following a 70-year reign, Queen Elizabeth II passed away at the age of 96 on Sept. 8, 2022.
Global
Would You Host an Event in Antarctica? Here's How It's Doable
If you have the budget for it, it's possible to host weddings and other events in the remote grandness of the world's least-populated continent. Luxury travel company Red Savannah gave us the details.
How to Host an Event in Antarctica
Social Events
See Inside the Star-Studded 2022 City Harvest Gala
City Harvest raised a record-breaking $5.2 million to support its mission of feeding New Yorkers in need with an evening that paid tribute to the Big Apple by fittingly transforming Cipriani 42nd Street into an elegant red supper club.
The 2022 City Harvest Gala
Social Events
What Corporate Planners Can Learn From These 2021 Wedding Trends
This year may turn out to be one of the busiest for weddings. Here, take a look at how 2020 shaped the future of saying “I do”—from mini charcuterie boards to sequel celebrations—plus key takeaways for corporate event pros.
2021 Wedding Trends
Sponsored
5 Key Packaging Trends Emerging in 2020
StickerYou
StickerYou's custom printed products amp up any type of packaging!
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Sponsored
Innovative Video Invitations in the COVID Era
Gigeo® personalized videos invitations by celebrity impersonators.
Social Events
What One Event Pro Learned While Planning Her Own Virtual Wedding
Masha Berenboym, the Los Angeles-based owner of Artists Creating Entertainment, draws on her own experience to share key takeaways for planning memorable hybrid celebrations.
With a planning window of just three weeks, Berenboym tapped into her existing network of event collaborators, led by Shawna Yamamoto Event Design. “Everyone should have a day-of coordinator even for the smallest-sized event,” she said.
Sponsored
Recap: Paving New Paths for Live Entertainment at Virtual Events
Event Farm
Attendees from around the world enjoying a live virtual performance
Sponsored
How Cineplex Theatres Can Be Safely Leveraged to Host Meetings and Events
Cineplex offers a safe, sensory experience for meetings and events across Canada.
Sponsored
Event Planners Are Thinking Micro To Bring Back Live Events
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Social Events
The Rise of Micro-Weddings—and What All Events Can Learn From It
Learn how the wedding industry is using creative formats, eye-catching decor, and technology to make small events feel special.
Legendary Events is planning weddings for 12 or fewer guests at The Estate in Atlanta. In addition to spaced-out seating and CDC-compliant sanitizing measures, the wedding packages include a fully decorated ceremony; cake, cupcakes, and sparkling wine; and house music.
Page 1 of 54
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.