This week's roundup includes a Super 8 art auction in New York, presidential pancakes and an adult lemonade stand in Washington, and a record-breaking birthday cake in Los Angeles.
MSNBC hosted a White House Correspondents' Association Dinner after-party at the United States Institute of Peace on April 30. Saipancakes set up a custom pancake station that offered pancakes modeled after the current presidential candidates, as well as President Obama and First Lady Michelle Obama. Guests voted for their favorite using canisters and colored chips. Dufour & Co. produced the event.
Super 8 Hotels celebrated the major remodeling of its guest rooms this month by hosting a free art auction on Thursday to give away paintings from the hotel brand's old guest rooms. Hosted by Amy Sedaris, the event took over New York's 168 Bowery and featured a branded painting display that showed off the types of paintings media and the public were able to take home.
As part of White House Correspondents' Association Dinner festivities, Time and People hosted a party on April 29 at the St. Regis hotel. The event featured an adult lemonade stand that served political-theme cocktails, which included the tequila-based "Primary Punch" and the vodka-based "Delegate."
German luxury brand Montblanc celebrated its 110th anniversary with a black-tie gala on April 5 at the Rainbow Room in New York. At the event, guests could deliver high-tech messages to the brand via a digital screen, which then displayed the messages on a dedicated video wall. The wall was framed in red and surrounded by images of celebrities wearing Montblanc jewelry.
Mike's Hard Lemonade celebrated its 17th birthday on April 13 in Los Angeles with a Guinness World Record-breaking stunt that involved lighting 50,151 candles on a giant cake for a marketing photo op. BeCore Experiential Marketing Agency produced the event, which took place at its outdoor space. The number of candles on the cake corresponded to the number of fans who engaged with a Facebook post.
New York's annual tasting event took place April 25 at 225 Liberty Street in Battery Park. A wall of orange helium balloons featuring the No Kid Hungry logo served as the backdrop for the event's main photo booth.
Another White House Correspondents' Association Dinner event, The Washington Post's reception took place April 30 at the Washington Hilton. Qualcomm had guests interacting with 3-D technology as part of its Invisible Museum installation. When users pointed an iPad camera toward a building model on a pedestal, the technology created an adaptable 3-D rendering of a city on the screen.
For White House Correspondents' weekend, Independent Journal and Tinder had a Tinder-inspired high school yearbook theme for their "Swipe the Vote" party. The event, which took place April 28 at the W Hotel in Washington, featured voting booths where guests could swipe right to vote for the party's prom king and queen.
For an inventive way to incorporate flowers into an event, Bronson van Wyck of Van Wyck & Van Wyck designed a floral wall behind various auction items for the Foundation Fighting Blindness World Gala at New York’s Cipriani Wall Street in April.
This year's Social Media Marketing World took place April 17 to 19 at the San Diego Convention Center. At the opening night party, attendees played “Networking Bingo” by gathering Twitter handles of fellow guests that met the criteria indicated in the boxes. All completed cards were entered in drawings for prizes such as a ticket to the 2017 conference or a free annual pass to the Social Media Examiner membership site.
