Production & Strategy: Page 216

Experiential Marketing, Activations & Sponsorships
How Jägermeister Is Wooing Millennials at EDM Fests
The liqueur brand has combined education and whimsy in a huge treehouse-like structure.
The two-story lounge is topped with 40-foot antlers to associate with the stag on the Jägermeister bottle.
Programming & Entertainment
May 18, 2016: Gaming Convention to Have More Female Than Male Speakers, Doping Athletes Could Face Rio Olympics Ban After Retests, How Fashion Brands Have Taken Over Cannes
Strategy
This Beauty Brand Took Guests on a Risqué 'Search and Discover' Journey
Urban Decay launched its latest makeup collection with an underground party filled with surprises.
The Greenpoint Terminal space provided access to an alleyway, which featured several branded scenarios for guests to discover.
Programming & Entertainment
May 17, 2016: Why Brands and Designers Are Changing Fashion Week Strategies, NBC Holds Biggest Upfront Presentation Ever, Pepsi Opens New Content Creation Studio
Strategy
The 4 Dimensions of a Comprehensive Event Technology Strategy
A technology professional suggests planners incorporate each of these four elements to create an effective experience for attendees before, during, and after an event.
During Super Bowl 50 in San Francisco, Connect & Go distributed 35,000 R.F.I.D. wristbands that guests used to access parties hosted by DirectTV and Pepsi at Pier 70.
BizBash Lists
Event Innovators 2016: Joachim Splichal
The chef and co-founder of Patina Catering serves the Hollywood elite at award show after-parties.
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Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Experiential Marketing, Activations & Sponsorships
Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
Experiential Marketing, Activations & Sponsorships
Top Trending Stories on BizBash: July 2025
Strategy
Event Innovators 2016: Kate Hurst
The vice president of community advancement, conferences, and events at the U.S. Green Building Council is on a mission to bring sustainability to events.
Kate Hurst 1096
Programming & Entertainment
May 16, 2016: How Social Media Has Become a Live Event Curator, Why Cannes is Less Crowded This Year, Magnum Ice Cream Taps Fashion Figures to Promote Brand
Experiential Marketing, Activations & Sponsorships
See How Sabra Turned Food Into Art for National Hummus Day
During New York's annual citywide design celebration, the hummus brand partnered with an experiential artist for a unique food installation.
Experiential artist Emilie Baltz provided participants with ingredients and guided them through the process of making their own art with food.
Experiential Marketing, Activations & Sponsorships
May 12, 2016: First Protocol Acquires Barkley Kalpak Agency, Why Agencies Are Pressured to Enhance VR Capabilities, Public Health Professor Cites Zika as Reason to Cancel Olympics
Event Production & Fabrication
Why the Recording Academy Brought a Grammy Event to Brooklyn
The Recording Academy partnered with Upsilon Ventures for its first-ever multiday Grammy Park concert event in Brooklyn.
Nine concerts took place during Grammy Park, including an emerging artist showcase at Prospect Park's Lakeside venue.
Programming & Entertainment
May 11, 2016: Counseling Association Cancels Conference Because of L.G.B.T. Law, Budweiser to Rebrand For Presidential Election, Complex Partners With Pharrell and ReedPop For First Live Event
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