Daffy's Erects 10-Foot Cake for 50th Anniversary
To celebrate its 50th anniversary last week, designer discount retailer Daffy's hosted a "cakewalk" in Greeley Square Park on Thursday, where models showed off 23 fall looks, walking around—and on top of—a four-tiered, 10-foot birthday cake created by Vincent Buzzetta of WE TV's Staten Island Cakes.
Produced by Eventage, which worked with the retailer's PR agency Alliance, the open-to-the-public event was hosted by Chelsea Lately comic Heather McDonald. A clear tent was set up to protect the crowds from potential rain, and brand ambassadors donning Daffy's T-shirts entered guests into a raffle to win a $50 gift card. After the fashion show wrapped, guests could shop inside the store, where staffers served birthday cake.
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