This week's roundup includes a hanging moss installation in Orlando, Zelda Fitzgerald-inspired champagne flutes in Chicago, a tricolor balloon sculpture in New York, and a beach and ski resort-theme pop-up in Montreal.
Healthcare Information and Management System Society's annual conference took place February 19 to 23 at the Orange County Convention Center in Orlando. I.B.M. used real moss in 18- by 18-inch hanging boxes and draped from trellises to create a unique frame for its large booth. A spokesperson said the design was intended evoke a feeling of life and health. The booth also had large photos of I.B.M. clients and partners displayed atop touch-screen monitors showing videos from those people talking about how they have benefited from I.B.M.’s health technologies. The booth was designed in partnership with agencies George P. Johnson and Ogilvy, with moss provided by Planted Design.
All-inclusive resort company Club Med promoted its resort offerings and "Amazing You" campaign with a consumer pop-up in Toronto on February 14 and 15, followed by another pop-up in Montreal on February 16 and 17. The Montreal pop-up (pictured), which was produced by 360 L'Agence, offered activities and decor inspired by the brand's beach and ski resorts.
The activation had virtual-reality goggles that allowed guests to explore Club Med's resort activities.
Attendees who played Plinko at the NextGen Healthcare booth walked away with a prize, ranging from car chargers and Amazon gift cards to virtual-reality headsets and an Amazon Echo.
Intelligent Medical Objects used a 25-foot chalkboard to display the history of clinical coding. Throughout the conference, an artist added to the design, and attendees also were invited to post sticky notes with their thoughts on future trends in that industry.
To celebrate its latest product launches, L'Oréal Paris hosted a "Galentine's Day" party at West Edge in New York on February 13. The event, which was produced and designed by AGENC Experiential & Marketing, had a step-and-repeat that featured a balloon sculpture in the event's color palette of reds, pinks, and yellows.
Tinsel & Twine created a lush floral canopy over the arts-and-crafts area.
Polaroid cameras were on hand, along with quirky props, for impromptu photo shoots.
Amazon hosted a Zelda Fitzgerald-inspired event at Drybar in Chicago on February 6 and 7 to celebrate the new series Z: The Beginning of Everything. Salon signage was printed with the Amazon Prime Video logo, as well as the black-and-gold logo for the show. Elsewhere, staffers hung framed photos of the series' characters.
As an homage to Zelda Fitzgerald, champagne flutes were decorated with gold Zs.
