The Iceman's subdivision iceFX created the Sharp sculpture, which had copies of the book embedded in the ice.
Photo: Jason Jajalla
Proving that ice sculptures are for more than just swans and raw bars (though they had one of those, too), the launch party for the spring/summer edition of Canada’s Sharp magazine style book displayed the books frozen into a four-inch-thick wall of crystal-clear ice that measured 60 inches tall by 40 inches wide. Etched into the ice wall and packed with white snow was the book’s title, The Book for Men.
The sculpture, constructed by iceFX, a division of the Iceman, was one of a number of the party’s branding ideas—including cigars rolled on site and a Glenlivet Scotch tasting. Candice & Alison produced the event on Tuesday at Origin.
