Proctor and Gamble unveiled Look Fab Studio, a temporary salon at the corner of Yonge and Bloor Streets, with a two-hour media event organized by PR and event management company Manning Selvage & Lee. The pop-up beauty parlour, open through May 13, is a promotional vehicle for P&G products such as Cover Girl, Pantene, Nice 'n Easy, Crest, Olay, and Venus. Ginger Island Cuisine impressed guests with an array of passed hors d'oeuvres, including smoked chicken with papaya, miniature grilled vegetable pitas, and mini rare roast beef biscuits. DJ George Chaker spun music in the background. Meanwhile, celebrity makeup artist and Look Fab spokesperson Paul Venoit met guests and posed for photos. Clear acrylic bubbles filled with purses and accessories adorned the windows.
—Robyn Small
Posted 05.07.07
Photos: BizBash.TO
—Robyn Small
Posted 05.07.07
Photos: BizBash.TO
Ginger Island Cuisine served mini rare beef biscuits during the media launch of P&G's new Look Fab Studio at the corner of Yonge and Bloor Streets.
Clear acrylic bubbles filled with purses and accessories dotted the windows of the street-front venue.
Outdoors, a pink tulip garden drew passersby to the store.
Appetizers included miniature grilled vegetable pitas in pebble filled martini glasses, served on long platters covered in more pink pebbles.
Celebrity makeup artist and Look Fab spokesperson Paul Venoit hammed it up for the cameras while fussing with guests' hair.
DJ George Chaker played music for the two hour party.
