BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Canada
  3. Toronto

Mott's Fruitsations Kicks Off Summer Marketing With Kid-Friendly Launch

Carla Warrilow
May 18, 2012

Mottโ€™s Fruitsations hosted a launch party for 40 mom bloggers, reporters, and their children on Wednesday at the Royal Ontario Museum. The snack brand introduced kids to the new mascots, Mac and Tosha, as well as two new products: Mottโ€™s Fruitsations +Veggies and the on-the-go applesauce, Fruit Rockets. The event coincided with a print-marketing campaign and serves as a kickoff for the companyโ€™s presence at family festivals in the Greater Toronto area this summer, including the Markham Milliken Childrenโ€™s Festival.

โ€œItโ€™s all about building awareness, and sampling as well,โ€ said Karen Daneliuk, brand manager at Mottโ€™s Fruitsations.

The product launch was geared to kids and adults, with tons of samples for the younger attendees and the nutritional info on hand for parents. โ€œWe really wanted to showcase to parents how these healthy snacks can fit into their busy lifestyle,โ€ said Daneliuk. โ€œIt speaks to kids, but ultimately, moms are the gatekeepers, right?โ€

To match the recent ads that have children posing as detectives searching for vegetables in the new veggie product, the โ€œV.I.K.s,โ€ or very important kids, could dress up like investigators and get their photos taken at the event. Photos were printed on the spot and handed out in envelopes stamped "Top Secret." Additional activities included a beanbag toss and temporary tattoos of Mac and Tosha. Kid-friendly musician Chris Patterson performed during the event.

Children lined up for temporary tattoos at the Mott's Fruitsations product launch.
Children lined up for temporary tattoos at the Mott's Fruitsations product launch.
Photo: JJ Thompson/Media Needs Photography
The product launch included plenty of samples of the new Mott's Fruitsations Fruit Rockets and +Veggies for both kids and their parents.
The product launch included plenty of samples of the new Mott's Fruitsations Fruit Rockets and +Veggies for both kids and their parents.
Photo: JJ Thompson/Media Needs Photography
At the event, organizers presented the new applesauce product in barrels marked with brand's logo.
At the event, organizers presented the new applesauce product in barrels marked with brand's logo.
Photo: JJ Thompson/Media Needs Photography
New mascots Mac and Tosha posed with guests on the red carpet.
New mascots Mac and Tosha posed with guests on the red carpet.
Photo: JJ Thompson/Media Needs Photography
Kids tried their hands at a beanbag toss.
Kids tried their hands at a beanbag toss.
Photo: JJ Thompson/Media Needs Photography
To match Mott's recent print advertisements, the event invited the younger guests to dress up as detectives and post for pics.
To match Mott's recent print advertisements, the event invited the younger guests to dress up as detectives and post for pics.
Photo: JJ Thompson/Media Needs Photography
Photos were printed on the spot and packaged in an envelope marked 'Top Secret.' The images will also be posted on the brand's Facebook page.
Photos were printed on the spot and packaged in an envelope marked "Top Secret." The images will also be posted on the brand's Facebook page.
Photo: JJ Thompson/Media Needs Photography
Kid-friendly musician Chris Patterson performed at the event.
Kid-friendly musician Chris Patterson performed at the event.
Photo: JJ Thompson/Media Needs Photography
Latest in Toronto
Warwick Le Crystal – Montréal
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Great Canadian Casino Resort Toronto
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Muir, Autograph Collection
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Related Stories
Toronto Congress Centre
Toronto
10 Biggest Venues for Events and Meetings in Toronto
The A.G.O.'s Walker Court popped with colour for the Picasso Gala. Prints of Picasso's 'Portrait de Dora Maar' hung under the archways for the post-reception, but during the cocktail hour, live nudes posed for sketching artists in each alcove.
Toronto
A.G.O. Marks New Picasso Exhibition With Vibrant Gala
Knot PR decided to host a Canadian Stage pre-performance cocktail reception in their offices around the corner from the theatre.
Toronto
Canadian Stage Takes Intimate Reception to PR Office
Built in 1914, Casa Loma attracts tourists, film crews, and event planners year-round. Venue directors launched renovations and new late-night event hours at a party on Wednesday.
Toronto
Casa Loma Unveils Upgrades, Announces Later Event Hours
More in Toronto
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Warwick Le Crystal – Montréal
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Great Canadian Casino Resort Toronto
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in East Canada.
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in East Canada.
Muir, Autograph Collection
Toronto
9 New Venues in Toronto for Summer 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Toronto.
Altea Active Liberty Village
Toronto
10 New Venues in Toronto for Spring 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Gladstone House
Most Popular
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Event Production & Fabrication
5 Tips for Producing Events in Real-World Locations
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
Meetings
How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
Toronto
10 New Venues in Toronto for Fall 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Harriet's Toronto
Toronto
5 New Venues in Toronto for Summer 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Lavender Menace
Event Production & Fabrication
How Pride Toronto Plans to Pull Off a 'Phygital' Festival
The 40-year-old festival's executive director explains how the team is hosting over 70 individual events, including weekly online programming, a virtual parade and a series of physically distanced art installations.
Trans Pride, seen here in 2019, will take place virtually this year along with Dyke Pride and the Pride Parade.
Toronto
5 New Venues in Toronto for Spring 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more that recently opened in Toronto.
Minami Toronto
North America
18 Most Anticipated Event Venues in Canada for 2021
These soon-to-open hotels, restaurants and other event venues are ideal spots for your 2021 gatherings.
W Toronto's rooftop bar and restaurant
Canada
This Week in Canada: a Scuba Santa Show, Massey Hallโ€™s Massive Renovation, Canadian Live Music Initiatives, and More
BizBash's new Canada-focused column covers the week's biggest event news.
For its 15th year, Montreal’s electronic dance party Igloofest is being moved online from Jan. 14 to Feb. 6, 2021.
Page 1 of 83
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.