Mott’s Fruitsations hosted a launch party for 40 mom bloggers, reporters, and their children on Wednesday at the Royal Ontario Museum. The snack brand introduced kids to the new mascots, Mac and Tosha, as well as two new products: Mott’s Fruitsations +Veggies and the on-the-go applesauce, Fruit Rockets. The event coincided with a print-marketing campaign and serves as a kickoff for the company’s presence at family festivals in the Greater Toronto area this summer, including the Markham Milliken Children’s Festival.
“It’s all about building awareness, and sampling as well,” said Karen Daneliuk, brand manager at Mott’s Fruitsations.
The product launch was geared to kids and adults, with tons of samples for the younger attendees and the nutritional info on hand for parents. “We really wanted to showcase to parents how these healthy snacks can fit into their busy lifestyle,” said Daneliuk. “It speaks to kids, but ultimately, moms are the gatekeepers, right?”
To match the recent ads that have children posing as detectives searching for vegetables in the new veggie product, the “V.I.K.s,” or very important kids, could dress up like investigators and get their photos taken at the event. Photos were printed on the spot and handed out in envelopes stamped "Top Secret." Additional activities included a beanbag toss and temporary tattoos of Mac and Tosha. Kid-friendly musician Chris Patterson performed during the event.
