Carla WarrilowProduction & StrategyDesign Exchange Revamps Gala With Underground Dinner Party, Balloon-Popping RaffleNovember 21, 2012CanadaMicrosoft Canada Tweaks Impact Awards With Shorter Ceremony, New VenueNovember 15, 2012CanadaElephant Passes Out Flowers at Marie Antoinette-Style Fund-Raising Dinner in TorontoNovember 2, 2012Event Design & DecorAt LG Innovators' Ball, Guests Dine Like Astronauts in Space-Age SettingOctober 26, 2012Event Design & DecorProducer at Bell Canada's Gala Acts as "Part Showman, Part Technologist"October 15, 2012TorontoToronto's All-Night Art Festival Celebrates the End of the WorldOctober 2, 2012RentalsFall Preview: 10 New Toronto Event Ideas for Catering, Decor, Rentals & MoreSeptember 24, 2012TorontoTIFF Highlights: A Life-Size Lite Brite, Hot Tubs, and Other Ideas From the Fest's Biggest EventsSeptember 14, 2012TorontoElton John's Toronto Benefit Gets 'Flash Dance' Fashion Show, Glitter EverywhereSeptember 13, 2012TorontoFall Preview: 10 New Venues for Events and Meetings Opening in TorontoSeptember 10, 2012Page 1 of 18Next PageTop StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena