The luxury condo market is making a comeback, inspiring plenty of over-the-top sales events. An open house for Toronto's boutique condo development at 32 Camden Street enticed buyers by showcasing the building's neighborhood. Produced by Candice & Alison, the "Live Camden" open house took place over a weekend in July and offered a series of pop-up experiences provided by local business owners.
"A typical open house gives visitors an opportunity to tour a building and suites, but its location and neighborhood context are often just explained to visitors in a glossy brochure," said Alison Slight, managing director of Candice & Alison. "The neighborhood is such a strong selling feature of 32 Camden that we decided to invite [it] to participate in the open house. Visitors could not only see the suites, but also experience what living on Camden Street would be like." The pop-up spaces, which included a flower market and a gym, were free for local businesses and all had elements to engage visitors. Here's a look inside the event.
