The Toronto International Film Festival took place September 5 to 15, bringing with it the typical barrage of parties, brand activationsโand one gala for a hamburger restaurant. Here's a look at some of the festival's most creative marketing and fund-raising ideas from brands such as SodaStream, British Airways, Mary Kay, and MoroccanOil.
Nespresso Presents 'The Third Person' at Live at the Hive
Photo: George Pimentel
'InStyle' and the Hollywood Foreign Press Association's TIFF Party
Photo: George Pimentel/Getty Images for HFPA
SodaStream Presents 'The Railway Man'
Photo: George Pimentel
SodaStream Presents 'The Railway Man'
Photo: George Pimentel
'The Grand Seduction' Party at Brassaii
Photo: George Pimentel
'The Grand Seduction' Party at Brassaii
Photo: George Pimentel
'The Grand Seduction' Party at Brassaii
Photo: George Pimentel
'Filthy Gorgeous' Official After-Party
Photo: Brian Summers
'Filthy Gorgeous' Official After-Party
Photo: George Pimentel Photography
SodaStream V.I.P. Luncheon
Photo: Ernesto Di Stefano
SodaStream V.I.P. Luncheon
Photo: Ernesto Di Stefano
SodaStream V.I.P. Luncheon
Photo: Ernesto Di Stefano
SodaStream V.I.P. Luncheon
Photo: Ernesto Di Stefano
Hugo Boss's 'Enemy' After-Party
Photo: Peter Breff
Hugo Boss's 'Enemy' After-Party
Photo: Peter Breff
Wahlburgers Green Carpet Party
Photo: George Pimentel
Drake Hotel's Down the Line
Photo: Jeremy R. Jansen
Drake Hotel's Down the Line
Photo: Jeremy R. Jansen
Drake Hotel's Down the Line
Photo: Jeremy R. Jansen
Entertainment One's TIFF Party
Photo: George Pimentel
Entertainment One's TIFF Party
Photo: George Pimentel
Nikki Beach at TIFF
Photo: Tyler Rumi
The Inspiration Gala Toronto to Benefit Amfar
Photo: Ryan Emberley
Barilla at NKPR IT Lounge
Photo: Courtesy of NKPR Inc.
Avon at NKPR IT Lounge
Photo: Courtesy of NKPR Inc.
'Variety' Studio at Holt Renfrew
Photo: Jonathan Leibson/Getty Images for Variety
MoroccanOil at 'Variety' Studio
Photo: Getty Images
Mary Kay at Bask-It Style
Photo: Rayissa Palmer
Diesel's Food Truck for Change
Photo: George Pimentel
AMC Storys Building
Photo: Lu Chau/Photagonist.ca