This week's roundup includes synchronized swimmers promoting Perrier's new Perrier & Juice beverage at a launch event in Toronto; a photo booth inspired by HBO's miniseries Sharp Objects in New York; old-school arcade games at CBSi's Miami Vice event at E3 in Los Angeles; and paw- and bone-shape pools for dogs at the Dodo's Best Dog Day Ever event in New York.
Perrier celebrated the launch of a fruit juice beverage on June 19 at the Bisha Hotel in Toronto. Synchronized swimmers wearing Perrier-branded swim caps posed with branded sun umbrellas in front of a wall of fruit and greenery. The event was produced by Community and A&C.
HBO celebrated its new miniseries Sharp Objects—based on Gillian Flynn's novel of the same name—with a screening event on June 28 at the Bowery Hotel in New York. The event, which was designed by the Gathery, featured multiple installations inspired by the thriller, which stars Amy Adams and Patricia Clarkson. One installation was a to-scale model of the Crellin family home featured in the series.
Guests could pour cocktails inspired by the series in teacups. The bar featured the show’s key art wallpaper pattern.
A photo booth, which incorporated the wallpaper pattern from the series, invited guests mirror the poses of the characters featured in promotional images. Guests were also given bouquets to take home.
Animal-centric website the Dodo partnered with Samsung to host a dog festival on June 9 at Brookfield Place in New York. The event, which was produced by Production Glue, had paw- and bone-shaped pools for dogs to cool down in. Brand ambassadors used the S9’s slo-mo feature to capture splash moments.
Owners could choose from a selection of props to dress up their dogs, and brand ambassadors demonstrated the portrait ad low-light feature of the S9 by taking photos of the pups.
HBO launched a pop-up activation celebrating the L.G.B.T.Q. community in Provincetown, Massachusetts, on July 2. The hub will host 93 events including workshops, classes, screenings, social events, art exhibits, and appearances by talent from HBO series through August 19. Brooklyn-based creative agency the Gathery designed the 1,026-square-foot space.
Hair care brand Totalee had its grand opening party on June 28 at its new salon in Beverly Hills. The event, which was produced and designed by Sterling Engagements, featured a large sign of the brand’s logo on a wall, which included bottles of products. The event also showcased a cart decorated with hair products, fruits, and florals.
Sparkling wine was served with gold stirrers topped with the company's logo. Contemporary Catering catered the event.
The Visionary Group produced an E3 event inspired by CBSi’s Miami Vice in June at the Standard, Downtown rooftop in Los Angeles. The event had interactive elements including a ping-pong table and old-school arcade games that guests could play.
