1. THE HIGH STAKES OF THE VICTORIA'S SECRET FASHION SHOW: The combined earning power of the models on the runway at the Victoria’s Secret Fashion Show, which taped Tuesday night, is about $50 million a year, according to an analysis by Forbes. The event, which marked its 20th year and will be broadcast on CBS December 10, is “the most lucrative gig in fashion.” Forbes: “The exposure generated by the fashion show, which [Victoria’s Secret C.M.O. Ed] Razek says is watched more than all other fashion shows combined, gives its models a gravitas they can translate into other lucrative contracts. In an industry where having a multimillion Instagram follower count can give models extra bargaining power, publicity is everything.” http://onforb.es/1OCgycZ
2. OSCAR CAMPAIGN EVENTS REACH FEVER PITCH: Promotional events for movies vying for Academy Awards are nothing new, but industry insiders are increasingly using the Governors Awards ceremony as a catalyst for their calendar. A slew of parties will take place around the November 14 event, taking advantage of the number of people coming to town for the awards. The Hollywood Reporter: “Campaigning is reaching a crescendo around the Academy's annual Governors Awards ceremony Nov. 14. The event ostensibly is about the industry icons it honors, but it also has become a key campaign stop for Oscar hopefuls. Distributors buy tables and fill them with contenders, knowing that few other events will generate as much media coverage—or provide as many opportunities to schmooze voters. 'It's become not just one event but a whole weekend of activity,' notes Cynthia Swartz of Strategy PR, who is representing The Revenant, Steve Jobs and Beasts of No Nation, among other films.” http://bit.ly/1Quvdq3
3. INTERNET GIANT ALIBABA TURNS SHOPPING EVENT INTO VARIETY SHOW: Hollywood stars like Daniel Craig and Kevin Spacey along with singer Adam Lambert and a slew of Chinese stars entertained crowds in a variety program all designed to promote Singles’ Day—November 11 or Double 11. The programming helped generate $3.9 billion in sales in the first hour alone, and drew participating brands such as Procter & Gamble, Apple, and Nike. Advertising Age: “There are a few possible reasons Alibaba tied the shopping event to a televised show. It reaches Chinese consumers who are not yet shopping online. It reminds people of Alibaba's reach into entertainment; just last week the company said it was buying all of video platform Youku Tudou. It creates advertising opportunities. Western brands including Columbia, Levi's, Budweiser and Corona bought ad time during the show. And it kept people up until midnight, when the sales begin.” http://bit.ly/1OCDRmM
4. JOHNSONVILLE AND UBER TEAM UP WITH GRANDMAS IN NEW PROMOTION: Johnsonville and Uber signed up a trio of Italian grandmas to deliver sausages to consumers in Chicago, traveling in three kitschy kitchens. Adweek: “The sausage maker teamed up with Uber for the ‘Sausage Nonnas’ stunt, which featured the Italian grandmas—known as ‘nonnas’—delivering free homemade sausage meals to Chicagoans who requested delivery through the Uber app. Users could select a "Nonnas" option on the Uber home screen and track their delivery as the tiny house icon neared.” http://bit.ly/1kKzWaE
* LOCAL NEWS *
BALTIMORE: The inaugural Light City Baltimore will take place March 28-April 3 at the Inner Harbor and Federal Hill. The free event will feature 1.2 miles of light installations by 29 artists, 50 concerts, and 100 performances. Baltimore Business Journal: http://bit.ly/1OCysMv
BOSTON: Row 34 will host three holiday pop-up shops in its Cooler Room beginning December 6. The event will showcase wares from local makers, including hand-dyed textiles and jewelry.
CHICAGO: Coconutz Chicago, an island-inspired cocktail and wine bar with small plates, will open in the Gold Coast on December 1.
DALLAS: Dee Lincoln Steak Bar in Plano will rebrand as Lincoln Park Grill, reopening on November 25.
LAS VEGAS: Starwood Resorts Worldwide will convert one tower of the SLS Las Vegas into the W Las Vegas. The remaining property will join Starwood's Tribute Portfolio. Las Vegas Review-Journal: http://bit.ly/1PkGwSc
The Neon Museum’s annual December to Remember family holiday celebration is slated for December 12.
LOS ANGELES: Dream Hotels is slated to open Dream Hollywood next spring. The property is being designed by Rockwell Group, and will be the flagship West Coast location for the lifestyle hotel brand.
Variety and Women's Wear Daily's inaugural StyleMakers celebration will honor fashion designer Zac Posen, actress Freida Pinto, and others on November 19 at Smashbox Studios in Culver City. Variety: http://bit.ly/1QsTVae
A cappella group Pentatonix will perform the Star Wars score with a full symphony orchestra at the American Music Awards, which will be broadcast live on ABC November 22 from the Microsoft Theatre.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: The 28th Annual ShowBoats International Boys & Girls Clubs Rendezvous will take place Thursday-Saturday at Fisher Island Club. The event includes the Moon Over Miami gala on Saturday, which will feature The Pointer Sisters as the headlining performers.
NEW YORK: The Samuel Waxman Cancer Research Foundation will host its 18th annual Benefit Dinner & Auction tomorrow at Cipriani Wall Street. John Fogerty will perform at the event, which will honor fashion designer John Varvatos.
Ten brands, including Red Bull, JackThreads, Yahoo, and Sephora have signed on as Splash for Enterprise customers.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO/CENTRAL FLORIDA: "A Celebration of Harry Potter" will take place January 29-31 at Universal Orlando. The event will include an expo at the theme park's soundstage and appearances from the film series' stars Rupert Grint, Matthew Lewis, Bonnie Wright, and Evanna Lynch.
PHILADELPHIA: The third annual Philadelphia Bacon and Beer Festival will take place Saturday at the 23rd Street Armory. The event benefits Manna, a local non-profit that provides nutritious meals to people with life-threatening diseases.
SAN FRANCISCO: The Bardessono Hotel & Spa in Yountville has launched new teambuilding programs that include a wine tasting, a cocktail-making experience, and an interactive cooking demonstration, all led by a Lucy Restaurant & Bar sommelier, mixologist, and chef.
TORONTO: The Second City Toronto will host two new holiday shows this season. Starting November 23, Unwrapped features satirical sketches and songs. Starting December 19, The Naughty Listers includes puppetry and music.
WASHINGTON, D.C.: St. Jude Gourmet Gala, benefiting the St. Jude Children’s Research Hospital, will take place February 17 at the National Building Museum. Planners are still recruiting chefs to participate but have announced that chef José Andrés has signed on.
YOUR NEWS: What are you doing? Tell us: [email protected].
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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