With outdoor summer events, you always need a plan B—or, in the case of the Victoria's Secret Beauty event in Sag Harbor on Friday, a plan C. With a weather forecast calling for unseasonably chilly and wet weather, the brand decided to ditch the rain-proof tents and instead move its event inside.
The relaunch of the lingerie store's extremely popular Secret Garden Collection body care was hosted by two of its models, Karolina Kurkova and Selita Ebanks. To maximize exposure, Kate Foster, the brand's associate vice president of public relations and the event lead, scheduled a day of activities for the models. The date was chosen because Victoria's Secret C.E.O. Sharon Turney was scheduled to ring the bell at the New York Stock Exchange. So after appearances on local morning shows, the two models joined her downtown before heading to photo ops at the company's flagship in Herald Square and heliports in the city and in the Hamptons.The brand wanted a party that was fun, sexy, young, and vibrant to reflect and celebrate the line's new packaging, Foster said. The original plan for the party, which was held at the Estate, was to create lounges and bars around the backyard pool. Instead, event producer Tony Berger of Relevent took out all the furniture from the house and carpeted the floors with 3,000 square feet of synthetic turf. To highlight the fragrances, the team used flowers in their accompanying color schemes—hydrangeas for the purple Love Spell, green and white orchids for Pear Glacé, gold and orange tulips and dahlias for Amber Romance, and pink roses for Pure Seduction.
The balcony was covered in ivy, and flower petals were strewn throughout to create pathways to the different rooms and product displays. The 300-plus guests included Hamptons influencers and socialites as well as bold-faced names such as Australian fashion model Miranda Kerr and Sophia Bush. At the party, models with trays offered flowers (for last-minute hair accessorizing), signature cocktails made with Estate sponsor Oronoco, and passed hors d'oeuvres including grilled figs, tuna sashimi, and Polynesian chicken.
"Murphy's law," Foster said of the inclement weather. "But having it inside made it more intimate and allowed us to really reflect the imagery and personality of the collection."
The relaunch of the lingerie store's extremely popular Secret Garden Collection body care was hosted by two of its models, Karolina Kurkova and Selita Ebanks. To maximize exposure, Kate Foster, the brand's associate vice president of public relations and the event lead, scheduled a day of activities for the models. The date was chosen because Victoria's Secret C.E.O. Sharon Turney was scheduled to ring the bell at the New York Stock Exchange. So after appearances on local morning shows, the two models joined her downtown before heading to photo ops at the company's flagship in Herald Square and heliports in the city and in the Hamptons.The brand wanted a party that was fun, sexy, young, and vibrant to reflect and celebrate the line's new packaging, Foster said. The original plan for the party, which was held at the Estate, was to create lounges and bars around the backyard pool. Instead, event producer Tony Berger of Relevent took out all the furniture from the house and carpeted the floors with 3,000 square feet of synthetic turf. To highlight the fragrances, the team used flowers in their accompanying color schemes—hydrangeas for the purple Love Spell, green and white orchids for Pear Glacé, gold and orange tulips and dahlias for Amber Romance, and pink roses for Pure Seduction.
The balcony was covered in ivy, and flower petals were strewn throughout to create pathways to the different rooms and product displays. The 300-plus guests included Hamptons influencers and socialites as well as bold-faced names such as Australian fashion model Miranda Kerr and Sophia Bush. At the party, models with trays offered flowers (for last-minute hair accessorizing), signature cocktails made with Estate sponsor Oronoco, and passed hors d'oeuvres including grilled figs, tuna sashimi, and Polynesian chicken.
"Murphy's law," Foster said of the inclement weather. "But having it inside made it more intimate and allowed us to really reflect the imagery and personality of the collection."
The Estate's foyer was decked in purple hues.
Photo: Kevin Mazur/WireImage.com
The Estate's foyer was hued purple to emphasize Love Spell, the most popular of the four fragrances.
Photo: Kevin Mazur/WireImage.com
Product displays, like this one for Pure Seduction, were placed throughout the event to draw maximum attention to the collection.
Photo: Kevin Mazur/WireImage.com
Cocktail waitresses offered drinks, appetizers, and flowers for accessorizing hair and outfits.
Photo: Jamie McCarthy/WireImage.com
