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  1. Venues & Destinations
  2. Canada
  3. Vancouver

Gilt City Woos Brides With Kate Spade, Pink Champagne

Jenny Berg
April 11, 2011

Gilt City, a Web site that offers daily deals on luxury items, launched in Chicago last fall. Since arriving in the city, the group has invited its members to events ranging from a concert for singer-songwriter Andrew Belle to a warehouse sale offering discounted designer merchandise. On Tuesday, the company targeted brides-to-be with a bash at the Kate Spade store on Oak Street.

The event introduced shoppers to Kate Spade's new Wedding Belles and Whistles line, which comprises bridal accessories and white dresses designed for receptions, rehearsal dinners, and showers. "Our goal is to continually provide our members access to new and exciting events, stores, products, restaurants, and more," said Nicole Banks, the curator of Gilt City Chicago. "In this case, we partnered with Kate Spade to do just that: give members a first look at the new Belles and Whistles collection before anyone else in Chicago. On the partner side, we were able to provide a unique launch platform for Kate Spade and access to a pool of potential new customers." Banks worked with Pamela Fishman Cianci, Gilt City's San Francisco-based event manager, to plan the function.

Along with a 20 percent discount on all full-price merchandise, the two-hour event offered hairstyling from Maxine Salon and makeup applications from Beauty on Call artists, wedding-appropriate hors d'oeuvres, drinks, and desserts from Fig Catering, Truffle Truffle and Swirlz, and popular reception tunes from Fig DJ Megan Taylor. At the event's entrance, a crew from Pret-a-Poser Photography offered mini portrait sessions. The approximately 70 guests included several brides-to-be and wedding party members, who rapidly scooped up cards from the local vendors.

E20380standalone
Photo: Francis Son
The event took place at the Kate Spade store on Oak Street. In the store window, festive mannequins clutched bundles of balloons.
The event took place at the Kate Spade store on Oak Street. In the store window, festive mannequins clutched bundles of balloons.
Photo: Francis Son
Truffle Truffle showcased its customized boxes for takeaway wedding gifts and offered a spread of elderflower, mascarpone, and beer-and-pretzel truffles.
Truffle Truffle showcased its customized boxes for takeaway wedding gifts and offered a spread of elderflower, mascarpone, and beer-and-pretzel truffles.
Photo: Francis Son
DJ Megan Taylor played tracks by Beyoncé, Jennifer Lopez, and Estelle.
DJ Megan Taylor played tracks by Beyoncé, Jennifer Lopez, and Estelle.
Photo: Francis Son
Fig Catering passed flutes of pink and traditional champagne.
Fig Catering passed flutes of pink and traditional champagne.
Photo: Francis Son
The bridal merchandise was displayed atop wedding books and photos of brides.
The bridal merchandise was displayed atop wedding books and photos of brides.
Photo: Francis Son
Swag bags included a copy of CS Brides magazine, a certificate for a free first-dance consultation at Arthur Murray Dance Studio, and a week's membership and personal trainer session at David Barton Gym.
Swag bags included a copy of CS Brides magazine, a certificate for a free first-dance consultation at Arthur Murray Dance Studio, and a week's membership and personal trainer session at David Barton Gym.
Photo: Francis Son
Hairstylists from Maxine Salon provided updos and blowouts.
Hairstylists from Maxine Salon provided updos and blowouts.
Photo: Francis Son
Suzanne Cummings brought in bright, springy flowers.
Suzanne Cummings brought in bright, springy flowers.
Photo: Francis Son
Guests got a 20 percent discount on all full-price merchandise, including bridal accessories from the new line.
Guests got a 20 percent discount on all full-price merchandise, including bridal accessories from the new line.
Photo: Francis Son
Swirlz brought in branded mini treats frosted in pastel hues.
Swirlz brought in branded mini treats frosted in pastel hues.
Photo: Francis Son
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