Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

W Begins Employee Search on SoBe

E13875w Stand
BizBash

To capitalize on Lincoln Road's high holiday foot traffic, the W South Beach began its employee search earlier than usual, nearly six months ahead of its scheduled opening in May 2009. Job-seekers were lined up outside the hotel's "talent center" on Lincoln yesterday, hoping for their chance to fill one of more than 260 positions. But waiting in line wasn't the boring, toe-tapping experience it often can be, as the W provided a variety of entertaining ways to pass the time.

From a video of W Hotel footage and events from around the country playing on a small flat-screen TV in the reception area to the Wii Guitar Hero and bowling contests going in the sitting room, this wasn't an ordinary application process. (In fact, the week's highest scorer on Guitar Hero will receive a free copy of the game.) As some of the hopeful filled out online applications in the center's four decorated Starfinder Stations, others snacked on SoyJoy snacks, Sambazon juice, and dark chocolate Hershey's Kisses, all sporting the new hotel's signature purple.

In addition, models from Elite Model Management in purple threads mingled with applicants as they waited, passed out lotions and moist towelettes from the W's Bliss spa, and hit the streets in search of more candidates.

Though hiring is specific to the hotel itself now, employee searches for the spa and on-site restaurants and nightclub are scheduled for January. Interviews for this round will take place all week at 420 Lincoln Road, Suite 2C.

Page 1 of 143
Next Page