Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Photo: Sonja Garnitschnig
To unveil the name and logo of a new campaign, Univision hosted a classic warm-weather fete—a block party—in Miami on February 28. Produced by Shiraz Events, the upbeat event had elements of a classic neighborhood gathering, including picnic tables, bright tulip arrangements, and clusters of colorful balloons. Event signage took on a similar street-party vibe, with chalked arrows on the sidewalks leading guests to the party's location on the Univision studio's back lot.
