BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Global

Univision Launches Deportes Network With Festive, Tailgate-Style Party

Anna Sekula
April 24, 2012

With the city in the thick of upfront season, the month has already been packed with a slew of formal events from TV networks. But the Thursday-night Univision Deportes Network launch party was anything but stuffy, with guests in suits sitting at picnic tables, drinking cans of beer pulled from a cooler, and snacking on tacos served out of old VW buses. For the Spanish-language media company's new all-sports network, the gathering at Industria Superstudio was intentionally designed to be low-key, with a concept culled from Hispanic soccer-viewing parties.

"The inspiration for the event started within our ad sales marketing team," said Amy Caplan, vice president of ad sales marketing for Univision Communications. "It was a funny brainstorm, because we actually started the conversation talking about what we didn't want to do—the expected corporate party at a restaurant. We knew that type of party wouldn't fit the mold of Univision Deportes Network." When someone mentioned the food and atmosphere of Tacombi, a casual Mexican taqueria in NoLIta, it provided what Caplan called "the spark we needed." From that idea, Univision built what it came to term a "tailgate-chic" experience, with soccer players showing off tricks, a Batucada drum band from Brazil, and La Newyorkina's paletas (Mexican fruit Popsicles) served from a street cart.

To execute this vision, Caplan tapped Markus Daly Ryan, providing the producers with a mood board of imagery: photos of picnic tables, umbrellas, wooden tequila bars, and pitchers of sangria. In turn, the experiential marketing agency looked to Mexico as well as Central and South America to find authentic references to draw from. For the decor, that meant furnishing the space with found pieces and painting and reupholstering them in the Univision color palette of purple, green, pale blue, and red. The team also placed plants in cinder blocks strewn throughout the space—to give the affair the look of a unkempt neighborhood lot—and even made a string of flags to hang overhead by using old clothesline and fabric sourced from a flea market.

Entertainment played a big role too: DJ Ari Why spun old-school salsa and Buena Vista Social Club tunes, and, following brief remarks from Univision's senior vice president of sports sales, Carlos Deschapelles, a flash mob of Manhattan Samba drummers and dancers in colorful costumes made their way into the space.

Using the Tacombi trucks as a design springboard, Univision and producers Markus Daly Ryan fashioned a tailgate-style look at Industria Superstudio for the launch of Univision Deportes Network. Picnic tables formed the bulk of the seating, while found lumber was turned into cocktail tables for a more casual, neighborhood-block-party feel.
Using the Tacombi trucks as a design springboard, Univision and producers Markus Daly Ryan fashioned a tailgate-style look at Industria Superstudio for the launch of Univision Deportes Network. Picnic tables formed the bulk of the seating, while found lumber was turned into cocktail tables for a more casual, neighborhood-block-party feel.
Photo: Brian Ach/AP Images for Univision
The materials employed for the event were an important aspect of the production, and Markus Daly Ryan looked beyond the standard rentals to find furnishings that would provide a more casual look. This included using found furniture, which was painted and reupholstered (in Univision brand colors) to give the pieces a second life.
The materials employed for the event were an important aspect of the production, and Markus Daly Ryan looked beyond the standard rentals to find furnishings that would provide a more casual look. This included using found furniture, which was painted and reupholstered (in Univision brand colors) to give the pieces a second life.
Photo: Greg Buyalos
The production team used touches like domino tables, cinder blocks, burlap coffee sacks stretched across plywood (to form tabletops) to give the affair the look of a neighborhood party. Markus Daly Ryan partner Sean Ryan even added a clay soccer ball he made when he was 6, to the decor.
The production team used touches like domino tables, cinder blocks, burlap coffee sacks stretched across plywood (to form tabletops) to give the affair the look of a neighborhood party. Markus Daly Ryan partner Sean Ryan even added a clay soccer ball he made when he was 6, to the decor.
Photo: Greg Buyalos
Other decorative items had a no-frills look, with plastic buckets and coolers filled with cans and bottles of beer and candles set in old Café Bustelo cans.
Other decorative items had a no-frills look, with plastic buckets and coolers filled with cans and bottles of beer and candles set in old Café Bustelo cans.
Photo: Brian Ach/AP Images for Univision
Tacombi brought two of its retrofitted Volkswagen buses to the studio and served tacos from the vehicles. One truck had corn, chicken, and pork offerings, while the other doled out seafood fare.
Tacombi brought two of its retrofitted Volkswagen buses to the studio and served tacos from the vehicles. One truck had corn, chicken, and pork offerings, while the other doled out seafood fare.
Photo: Brian Ach/AP Images for Univision
In keeping with the low-key affair, Tacombi's tacos were served on lightweight, recycled plates and designed to be eaten with your hands.
In keeping with the low-key affair, Tacombi's tacos were served on lightweight, recycled plates and designed to be eaten with your hands.
Photo: Brian Ach/AP Images for Univision
One bar offered different types of tequila as well as sangrita, a spicy fruit concoction that's typically paired with tequila in Mexico.
One bar offered different types of tequila as well as sangrita, a spicy fruit concoction that's typically paired with tequila in Mexico.
Photo: Greg Buyalos
Freestyle soccer players showed off their skills during the event, playing 'keepie uppie' and doing acrobatic moves.
Freestyle soccer players showed off their skills during the event, playing "keepie uppie" and doing acrobatic moves.
Photo: Greg Buyalos
Guests flaunted their ball-playing talents at an area the organizers set aside for a soccer simulator.
Guests flaunted their ball-playing talents at an area the organizers set aside for a soccer simulator.
Photo: Brian Ach/AP Images for Univision
In addition to its own executives and talent from the new sports network, Univision invited execs from sports leagues (including the N.B.A., N.F.L., FIFA, and Major League Soccer) and advertising partners. To safely hang the lights and flags overhead, the producers created their own truss using old steel posts and a crate as a rigging point.
In addition to its own executives and talent from the new sports network, Univision invited execs from sports leagues (including the N.B.A., N.F.L., FIFA, and Major League Soccer) and advertising partners. To safely hang the lights and flags overhead, the producers created their own truss using old steel posts and a crate as a rigging point.
Photo: Greg Buyalos
In lieu of a formal presentation, Univision's senior vice president of sports sales Carlos Deschapelles made brief remarks, thanking the ad partners in attendance.
In lieu of a formal presentation, Univision's senior vice president of sports sales Carlos Deschapelles made brief remarks, thanking the ad partners in attendance.
Photo: Greg Buyalos
Orchestrating the flash mob was a logistical challenge for the producers, who wanted to get the timing and spirit of the performance just right. This meant working with the drummers from Manhattan Samba to rehearse the beat with staffers, folks from Univision, and the freestyle soccer players.
Orchestrating the flash mob was a logistical challenge for the producers, who wanted to get the timing and spirit of the performance just right. This meant working with the drummers from Manhattan Samba to rehearse the beat with staffers, folks from Univision, and the freestyle soccer players.
Photo: Greg Buyalos
Other nods to Mexico and Central and South America included artist Paulina Perera-Riveroll, who created a piece using thumbtacks at the event. Later in the evening, the artwork was raffled off and given to a guest to take home.
Other nods to Mexico and Central and South America included artist Paulina Perera-Riveroll, who created a piece using thumbtacks at the event. Later in the evening, the artwork was raffled off and given to a guest to take home.
Photo: Greg Buyalos
Latest in Global
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
Related Stories
Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Miami / South Florida
Miami Event Gets Eye-Catching Signage—on the Sidewalk
The new Saguaro Palm Springs is distinguished by its rainbow-painted facade.
Global
The Saguaro: Colorful Palm Springs Hotel With Sunny Meeting Space and Latin Fare
R861385bartender
Global
Global Staffing Solutions L.L.C.
Saimage003
Global
New Balance Pairs Food With Spring Collection
More in Global
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
10 New International Venues for 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.
Château St. Gerlach | Maastricht, Netherlands
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Global
What's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
The 251-room W Austin completed a multimillion-dollar transformation in January. The revitalization includes redesigned guest rooms and a new restaurant concept, Serenade American Brasserie (pictured), where chef de cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The hotel has more than 10,000 square feet of event space and is located next to the popular ACL Live music venue.
Global
What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.
Global
What's New in Event Venues: A 'Wicked'-Themed Suite, a Hotel Brand's Artisan Marketplace, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
This holiday season, New York Hilton Midtown and Universal Pictures are bringing hotel guests into the world of Wicked with a specially designed suite inspired by the film. Scroll down to learn more.
Global
What's New in Event Venues: The Election's Impact on Hospitality, a New Wellness Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Up Norway offers curated work retreats in scenic Norwegian locales, ideal for remote teams seeking a blend of work, nature, and cultural immersion. Options include a village takeover in Knutholmen for larger groups, an urban creative retreat at the new Revier Hotel in Oslo, a nature-driven experience at the historic Hattvika Lodge in the Lofoten Islands, and a music and writing retreat at Raw Ocean Lodge on the western coast. With activities like fjord tours, art workshops, and guided hikes, Up Norway tailors each retreat to corporate goals, enhancing team connection and productivity in Norway’s breathtaking settings.
Global
What's New in Event Venues: First Fully Electric Conference Center in the US, Marriott's New 'Fanbassador,' and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
When Taylor Swift's Eras Tour comes to New Orleans in October, Kimpton Hotel Fontenot’s Peacock Room (pictured) will host a Swift-inspired costume contest brunch. The contest winner will walk away with a free night’s stay at the hotel.
Global
An Experiential Event Prof Shares Her Favorite Venues Around the World
​​Erica Taylor Haskins, co-founder and chief growth officer at Tinsel Experiential Design, shares her favorite spots to entertain clients, get inspired, host a cool brand activation, and more.
'The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.
Page 1 of 56
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.