With close to 50,000 artists, V.I.P.s, and art lovers from around the world flooding the Magic City last week for Art Basel Miami Beach, big brands capitalized on the opportunity to showcase their brand and make it mobile.
Fage Total Greek Yogurt maximized its exposure by operating branded pedicabs that transported guests to the first-ever Gen Art Vanguard New Contemporary Art Fair, where the brand was also the presenting sponsor.
MagicalPhotos.com/Mitchell Zachs
Sara Miltzer Gallery presented "Jude Tallichet: Career Retrospective as Charms for a Charm Bracelet" inside a mobile Airstream trailer. The roving exhibition of charm bracelets made several stops throughout the beach, including the Sagamore hotel and Wynwood arts district.
BizBash
Audi, a sponsor for Art Basel Miami Beach and exclusive automotive sponsor of Design Miami, branded a fleet of vehicles that transported V.I.P.s to exhibits around the city, and that were also positioned outside key exhibits for additional exposure.
BizBash
With its home base inside the Gansevoort South Hotel, coffee merchant Café Bustelo set up a branded outdoor lounge (with furniture provided Ronen Bar and Furniture Rental) at the Bass Museum of Art, so guests could recharge during the week's slate of events.
Courtesy of Ronen Furniture and Event Rentals
Fage Total Greek Yogurt maximized its exposure by operating branded pedicabs that transported guests to the first-ever Gen Art Vanguard New Contemporary Art Fair, where the brand was also the presenting sponsor.
MagicalPhotos.com/Mitchell Zachs
