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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

In Honor of First Female President, Latin Builders Gala Goes "Feminine"

D. Channing Muller
December 16, 2009

The Latin Builders Association held its annual presidential installation gala on Saturday night at the Loews Miami Beach Hotel for nearly 900 people. The organization marked a milestone at this year’s event: the first female president in its 38-year history.

Wow Factor Marketing Group designed the dinner gala using red decor with gold accents, soft lighting, and calla lily floral arrangements. “We were tying to make it very feminine since it’s the first woman president,” said Yoly Solano, director of strategic event development at Wow Factor.

Following an hour-long cocktail reception, guests made their way into the ballroom while the Black Eyed Peas song “I Got a Feeling” played in the background. Univision television anchor Alina Mayo-Azze served as the night’s M.C.

Three local judges swore in the association’s 2010 board of directors, executive directors, and new president, Noelia E. Moreno, while the hotel served dinner. Wow Factor then surprised guests with a special ballet and musical performance. Ballerinas dressed in white unitards and headpieces held four-foot balloons and pranced around the room before convening at the dance floor where two singers performed “The Prayer” by Italian singer Andrea Bocelli and Celine Dion.

Next up was the Celia Cruz All Stars, who performed two 45-minute sets, with Cuban singer Albita taking the stage for an hour in between the band’s sets. The evening wrapped up around midnight.

Red and gold lighting in the main ballroom
Red and gold lighting in the main ballroom
Photo: Camilo Rios
Show Resource Technology drenched the ballroom in colorful lighting that changed from red to gold at different points during the evening.
Show Resource Technology drenched the ballroom in colorful lighting that changed from red to gold at different points during the evening.
Photo: Camilo Rios
Wow Factor used red and gold lighting, linens, and rental furniture to decorate the ballroom with a feminine feel.
Wow Factor used red and gold lighting, linens, and rental furniture to decorate the ballroom with a feminine feel.
Photo: Camilo Rios
AB Cover Designers created lamp-style centerpieces with white calla lilies in glass vases, topped with a lamp shade and lit from within.
AB Cover Designers created lamp-style centerpieces with white calla lilies in glass vases, topped with a lamp shade and lit from within.
Photo: Camilo Rios
The event had two specialty bars, one from Johnnie Walker and one from Nuvo, as well as full cocktail bars.
The event had two specialty bars, one from Johnnie Walker  and one from Nuvo, as well as full cocktail bars.
Photo: Camilo Rios
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