BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand

Brittany Peitsmeyer
February 8, 2010

The DirecTV Celebrity Beach Bowl returned to Miami Beach, the location of the inaugural event during the 2006 Super Bowl weekend, on Saturday afternoon. The fourth annual flag football game, which pits celebrities and athletes against each other, attracted more than 10,000 peopleβ€”nearly 10 times the attendance of its first game and 2,000 more than in Tampa last year.

The satellite TV brand reached out to Los Angeles-based Murphy Productions to design a temporary 8,000-seat stadium on Miami Beach between 21st and 22nd Streets to house the game. "Unfortunately we had to turn people away last year, so this year we wanted to be sure to give back to all of our fans by building this massive stadium," said Jon Gieselman, DirecTV's senior vice president of advertising and public relations.

The horseshoe-shaped structure took 100 people more than 4,000 hours to build and required an additional 1.2 million pounds of sand to be brought in to stabilize the playing field and more than 6 million pounds of steel rigging. The event footprint also included an expanded 6,800-square-foot lounge for V.I.P.s, with Classic Party Rentals  and Gainsville-based CL22 Productions providing lounge furniture and catering, respectively.

Gieselman added that celebrity involvement came easier this year. "We actually had celebrities reaching out to us, wanting to participate," Gieselman said. "The event is definitely starting to build a reputation for itself."

Big-name players this year included Jennifer Lopez, Twilight's Kellan Lutz and Taylor Lautner, actor Chace Crawford, and comedian Niecy Nash.
 
The event wrapped with a victory by the Spike HD team, coached by New York Jets quarterback Mark Sanchez, followed by a 45-minute performance from the All-American Rejects on the stage at the open end of the stadium.

Spike HD players poured Gatorade on coach Mark Sanchez after the team won.
Spike HD players poured Gatorade on coach Mark Sanchez after the team won.
Photo: Christopher Polk/Getty Images
In addition to constructing the stadium, Murphy Productions built the 16,000-square-foot stage for the All-American Rejects performance at the end of the game.
In addition to constructing the stadium, Murphy Productions built the 16,000-square-foot stage for the All-American Rejects performance at the end of the game.
Photo: Christopher Polk/Getty Images
Fans rushed the field following the game for a 45-minute concert by the All-American Rejects.
Fans rushed the field following the game for a 45-minute concert by the All-American Rejects.
Photo: Christopher Polk/Getty Images
Shawn Wayans, Jennifer Lopez, and Marlon Wayans played for the Spike HD team.
Shawn Wayans, Jennifer Lopez, and Marlon Wayans played for the Spike HD team.
Photo: Christopher Polk/Getty Images
Under Armour sponsored the uniforms and athletic gear.
Under Armour sponsored the uniforms and athletic gear.
Photo: Christopher Polk/Getty Images
Spike HD players poured Gatorade over coach Mark Sanchez, quarterback for the New York Jets, after the team won.
Spike HD players poured Gatorade over coach Mark Sanchez, quarterback for the New York Jets, after the team won.
Photo: Ezra Shaw/Getty Images
Twilight and New Moon star Taylor Lautner participated in the game for the first time.
Twilight and New Moon star Taylor Lautner participated in the game for the first time.
Photo: Christopher Polk/Getty Images
Latest in Miami / South Florida
The Belgrove Resort & Spa
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Habibi Miami
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2024 Meetings and Events
Nubé Rooftop
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2024 Meetings and Events
Casadonna
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2024 Meetings and Events
Related Stories
Mermaids in the pool at the Sagamore for Playboy
Miami / South Florida
Maxim and Playboy Bring Back Splashy Super Bowl Parties With Models and Sponsors
The Ivy at the Grove
Miami / South Florida
The Ivy at the Grove: English Restaurant Opens Stateside
A rendering of ESPN the Magazine's Next Big Weekend party
Miami / South Florida
Maxim, Playboy, ESPN the Magazine, and Bud Light Head to Miami for Super Bowl
Klutch nightclub
Miami / South Florida
Klutch: Revamped Nightclub With Three Private Rooms
More in Miami / South Florida
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
The Belgrove Resort & Spa
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Habibi Miami
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Nubé Rooftop
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2024 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Casadonna
Miami / South Florida
12 New Venues in Miami/South Florida for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Hilton West Palm Beach
Miami / South Florida
This Miami Hotel's Ballroom Now Offers 360-Degree Mapping Tech for Events
Want to bring a little of that Van Gogh immersive exhibit magic to your events? W South Beach has the tools to help.
While projections like these have grown in popularity in museum and multimedia spaces like Super Blue in Miami, L’Atelier des Lumiéres in Paris, and the Sphere in Las Vegas, W South Beach is supposedly the first hotel in North America to add this dynamic visual element to a conference setting.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
The Elser Hotel & Residences
Miami / South Florida
12 New Venues in Miami/South Florida for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Miami/South Florida.
Queen Restaurant & Lounge
Sponsored
10 Out-of-the-Box Ideas for Meetings in The Palm Beaches
Discover The Palm Beaches
Planners are sure to wow the crowd with these unique activations and activities.
The Palm Beaches, Discover The Palm Beaches, The Palm Beaches Meetings and Events, The Palm Beaches Corporate Events
Miami / South Florida
15 New Venues in Miami/South Florida for Fall 2022 Meetings and Events
Take a look at these noteworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
Eau Palm Beach Resort & Spa
Industry Insiders
Barton G. - Designed to Shock & Awe Your Senses
Barton G.
Don’t just plan an event they'll remember, plan the event they'll never forget!
'I live to create shockingly delicious and awe-inspiring dining and event experiences. Everything else is just boring.' — Barton G. Weiss
Sponsored
Why You Should Book Your Next Event at Time Out Market
Time Out Market
Trust the experts to execute your next big bash in NYC, Miami, Boston, or Chicago.
Time Out Market
Page 1 of 144
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.