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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Bacardi Celebrates Benedictine's 500th Anniversary With Alchemy-Infused Party

D. Channing Muller
October 13, 2010

Bacardi USA celebrated the 500th anniversary of its Benedictine spirit brand on Sunday night with a party for 65 mixologists, bar and nightclub owners, media members, and distributors at Cafeina in Wynwood. Originally created by monks from a blend of 27 herbs, the spirit’s recipe has only been known to a couple of people at any one time in history. In a nod to the spirit’s origins, Bacardi reached out to Team Enterprises to coordinate the alchemy-themed party.

“The root of the brand is really tied to alchemy and taking something that’s normal and making it precious,” said brand manager Cherie Koster. “When we started thinking about its 500th anniversary, we wanted to keep true to the brand and honor the modern alchemist, who is today’s mixologist.”

The event served as one in a series of 10 taking place simultaneously around the country in cities like Los Angeles, Chicago, and Houston, with the largest event at a private residence in New York. Team Enterprises’ event staff transformed the Miami lounge into a medieval monastery, with candlelight, fog machines, alchemy bottles as decor, and monks at the main entrance. Contortionists, violinists, and interactive entertainers performed throughout the cocktail party in the main lounge and adjacent patio.

The venue served four Benedictine cocktails, which will remain on the in-house bar menu, along with small bites like mini shrimp and chicken quesadillas with truffle aioli, baby crab croquettes, and mini Kobe beef burgers.

At precisely 10:10 p.m.—a continuation of the “10” theme of the event series and calendar date—the night’s mixologist honoree, Thomas Merolla, bar manager at the W South Beach, led a toast to the brand’s 500th anniversary and thanked guests for attending.

E19268standalone
Photo: Danny Madrigal
As an homage to the creators of Benedictine, two entertainers dressed as monks guarded the main door, where guests needed to provide the night's secret password ('thyme'), which they'd received in their invitations, to get into the party.
As an homage to the creators of Benedictine, two entertainers dressed as monks guarded the main door, where guests needed to provide the night's secret password ("thyme"), which they'd received in their invitations, to get into the party.
Photo: Elizabeth Gonzalez
Team added a backdrop of stained-glass windows in front of the floor-to-ceiling windows along one wall of the lounge.
Team added a backdrop of stained-glass windows in front of the floor-to-ceiling windows along one wall of the lounge.
Photo: Elizabeth Gonzalez
Light writers, a nod to the monks' work as scribes, entertained with their light wands throughout the night.
Light writers, a nod to the monks' work as scribes, entertained with their light wands throughout the night.
Photo: Danny Madrigal
A large deep red, orange, green, and brown floral arrangement adorned the bar.
A large deep red, orange, green, and brown floral arrangement adorned the bar.
Photo: Elizabeth Gonzalez
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