Nothing beats a test drive for the introduction of a new car. That was the thinking behind Jaguar's invitation-only driving experience for the new 2011 Jaguar XJ in Miami on Saturday, March 26. Harrison & Shriftman produced the event for Jaguar, inviting 55 tastemakers from Miami as well as notable personalities such as Gossip Girl star Jessica Szohr and Departures magazine editor in chief Richard David Story to test drive the Jaguar XJ on a journey that began at One Bal Harbour Resort & Spa.
"The Jaguar XJ Driving Experience in Miami provided us with an opportunity to showcase the 2011 model and its features to a very elite group of consumers," said event producer Jennifer Sybers of Harrison & Shriftman. "Getting behind the wheel and experiencing the XJ first hand is the only way to fully understand an automobile in this class."
One Bal Harbour provided catering for guests upon arrival-—breakfast for the group that departed at 10:00 a.m. and light snacks for the group who chose the 2:00 p.m. departure. After an informational briefing on the new Jaguar, and the course for the day, guests were invited to select a pair of Ray-Ban aviators, provided by the Optical Shop of Aspen in Miami, from an outdoor sunglasses bar. They were also given Flip Video camcorders to document their drive north.
When the drivers arrived at their destination—Boca Raton Resort & Club—they were treated to a special sushi menu at the resort's Morimoto Sushi Bar. Sweet treats from Serendipity followed, before the guests hit the road for the drive back to Bal Harbour.
As a parting gift, each guest received a touchscreen Kodak SL/CE camera.
