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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

2001-2011: Art Basel Grows with Satellite Parties, Fairs

Mitra Sorrells
July 27, 2011

In the past decade, Miami has become something of a cultural capital, and there’s no doubt that Art Basel Miami Beach has been a primary factor in that transformation. The annual four-day contemporary art exhibition is largely unchanged from the first one in 2002—it remains a big-draw show for wealthy art collectors from around the world. But in the years since Art Basel began at the Miami Beach Convention Center, there has been an explosion of concurrent corporate events, satellite art fairs, and parties that have magnified its impact and made a lasting impression on the region.

“The way people look at Miami today has changed dramatically due to Art Basel,” said George Neary, vice president of cultural tourism for the Greater Miami Convention & Visitors Bureau. “It has given people the sense that Miami is on the world stage. Now we have five-star hotels that we didn’t have. We have people moving here from all over the world. It’s really had a long-term effect on the community.”

UBS signed on as a main sponsor in the beginning, building on its long-standing relationship with the original Art Basel in Switzerland. In the jewelry category, sponsors have included Bulgari and Cartier. For its first outing in 2008, Cartier constructed a 4,000-square-foot, four-story Cartier Dome on the grounds of the Miami Beach Botanical Gardens to house David Lynch’s “Diamonds, Gold, and Dreams” film installation alongside its jewelry.

In 2009, EventStar built a 45,000-square-foot pavilion on the sand for automotive sponsor Audi. The project, managed by Siinc Agency, showcased art from the Rubell Family Collection and an installation from designer Tom Dixon, and marked the South Florida debut of the Audi A8.

The combination of brand promotion and artistic flair has been evident since the early years. In 2005, Tara Ink. worked with Perrier Jouet on an event inspired by the bottle’s flowers at the Delano. Hollywood designer Doug Boyce built an enormous white anemone that floated in the hotel’s pool, while models sported tattoos of the flower. The fashion industry has also embraced Art Basel: Designer Todd Oldham took a turn as DJ at the Wolfsonian Museum’s party in 2004; a colorful Pucci-filled brunch at a private estate in 2007 celebrated the designer’s 60th anniversary; and Gucci launched its Icon-Temporary sneaker store in 2009.

Satellite art fairs have popped up, too. One of the largest is Design Miami, a showcase of prominent design galleries that debuted in 2005 in the design district, moved into a 35,000-square-foot tent in 2007, and upgraded to a 40,000-square-foot tent adjacent to Art Basel in Miami Beach in 2010. Since 2007, Graffiti Gone Global, presented by Sushi Samba, has convened an international ensemble of street and graffiti artists, and since 2009, organizers have extended the reach of that event by producing a hardcover book commemorating the participating artists.

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Photo: Juerg Schreiter for BizBash
Art Basel 2007
Art Basel 2007
Emilio Pucci celebrated its 60th anniversary with a brunch and dinner at a private home.
Photo: David X Prutting/PatrickMcMullan.com
Art Basel 2007
Art Basel 2007
The decor featured an homage to the late designer by artist Gerard Cholot.
Photo: David X Prutting/PatrickMcMullan.com
Art Basel 2008
Art Basel 2008
Sponsor exhibits have grown increasingly lavish as the festival’s global cache spiked over the past decade. Cartier erected a four-story dome housing a David Lynch film installation alongside its jewlery collection.
Photo: Juerg Schreiter
Art Basel 2008
Art Basel 2008
Since 2005, international design show Design Miami has been held concurrently with Art Basel. In 2008, Brazilian designers Humberto and Fernando Campana built the Amazon forest-inspired HSBC Private Bank Lounge.
Photo: James Harris
Art Basel 2009
Art Basel 2009
Created specially for the 2009 event, the 45,000-square-foot Audi pavilion took six weeks to construct.
Photo: Elizabeth Renfrow for BizBash
Art Basel 2009
Art Basel 2009
Now a centerpiece of the event, the Oceanfront exhibit area in Collins Park debuted in 2009. That year, public art organization Creative Time commissioned Los Angeles artist Pae White to design a shimmery, multi-colored concept for the space.
Photo: Mathias Stich
Art Basel 2009
Art Basel 2009
Design Miami commissioned quirky indie rockers OK Go to perform a concert set infused with lasers and LED lights each night of the fair.
Photo: Matt Horton/Artist Group Photography for BizBash
Art Basel 2010
Art Basel 2010
Held on the grounds of the Rubell Family Collection, Jennifer Rubell’s interactive food exhibit “Just Right” was one of the highlights.
Photo: Kevin Tachman
Art Basel 2010
Art Basel 2010
Exhibitions at Art Basel seem to get bigger year after year. Large-scale installations in 2010 included phosphorescent hammock-like structures that hung from the Oceanfront pavilion.
Photo: Juerg Schreiter for BizBash
Art Basel 2010
Art Basel 2010
45 giant pink snails made from recycled plastic were placed throughout Miami Beach.
Photo: Credit Courtesy of Galleria Ca' d'Oro
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