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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Lawn Inspiration: How to Turn a Backyard Into an Elegant Event Space

The YoungArts Foundation's new campus provided a fresh home for the Miami organization's annual gala

Jenny Berg
January 24, 2014

The National YoungArts Foundation hosted its annual gala on January 11. With a new name, the Backyard Ball, the event took place for the first time on the organization's new campus. On the former site of the Bacardi Building on Biscayne Boulevard, the campus gave planners the space to host the whole evening in one space. In previous years, the night had included performances at one venue and the rest of the program at another, but this year the whole program took place under a tent with decor from Wow Factor Marketing Group. 

Playing off the event's new location—in the YoungArts Foundation's proverbial backyard—decor took on a warm, rustic look. As the evening's alumni performances and award ceremony played out, guests noshed on Thierry Catering's appropriately home-style menu items, which included artisan breads, country pâté, and roasted sliced beef with rosemary roasted potatoes.

Another new element was the "After Hours" party in the courtyard. The main gala, which sold tables for $10,000 to $50,000, drew 800 guests and sold out. Planners partnered with Gilt City to sell $125 tickets to the after-party, which took place in the plaza and offered sweets, dancing, and a full bar. The courtyard bash drew some 150 additional guests, and the evening raised more than $1.5 million overall.

To underscore the Backyard Ball's new name, Wow Factor Marketing Group gave the gala a homelike, rustic look.
To underscore the Backyard Ball's new name, Wow Factor Marketing Group gave the gala a homelike, rustic look.
Photo: World Red Eye
The event took place at the YoungArts Foundation's new campus, on the site of the former Bacardi Building in Midtown Miami.
The event took place at the YoungArts Foundation's new campus, on the site of the former Bacardi Building in Midtown Miami.
Photo: World Red Eye
Thierry Catering prepared a menu of rustic snacks, and tables were decorated with sprigs of fresh herbs.
Thierry Catering prepared a menu of rustic snacks, and tables were decorated with sprigs of fresh herbs.
Photo: World Red Eye
Menu items included hollowed-out tomatoes filled with chicken curry salad, fresh figs filled with cheese mousse, and jars of country-style pâté.
Menu items included hollowed-out tomatoes filled with chicken curry salad, fresh figs filled with cheese mousse, and jars of country-style pâté.
Photo: World Red Eye
The evening included alumni performances directed by YoungArts artistic adviser (and famous choreographer) Bill T. Jones.
The evening included alumni performances directed by YoungArts artistic adviser (and famous choreographer) Bill T. Jones.
Photo: World Red Eye
A new after-party offered a full bar and sweets including Parisian-style crepes.
A new after-party offered a full bar and sweets including Parisian-style crepes.
Photo: World Red Eye
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