TRADE SHOW: Full-Service Consulting

Lots of trade show companies will build your booth, but Minds I Group can tell you how well it worked. The growing full-service marketing display company designs and constructs booths and provides pre- and post-show marketing and return on investment analysis following the show. For alternative water disposal company HydroMaid International, Minds I created a 20- by 20-foot exhibit (shown here) that featured a stage with a giant dome-like replica of the product's shell casing. Before the show, Minds I developed and invited a target list of individuals to attend a demonstration and fill out customized lead generation cards. After the show, informational mailers about the product were sent to target clients. While most of Minds I's clients are pharmaceutical and medical products companies, they have also designed displays such as a mobile museum for Dyno Nobel Explosives. —Jim Shi
Posted 02.18.04