BIZBASH CALL SHEET — #322 — Tuesday, 08.07.12
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik in New York
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* INCOMING *
1. 'GATSBY' DELAY: The movie we were expecting to give the event industry some end-of-the-year inspiration has been bumped. Warner Bros. Pictures and Village Roadshow Pictures announced Monday they're moving the release date of Baz Luhrmann's The Great Gatsby from Christmas 2012 to summer 2013. The Hollywood Reporter worries that it will put a damper on this year's red carpets: http://bit.ly/MttD9H
Gatsby-related Hamptons themes already started showing up this summer: http://bit.ly/MJs2bh
Here's the trailer: http://bit.ly/OGlw5m
2. TROJAN'S STREET MARKETING: Kicking off a major street promotion, Trojan plans to hand out 10,000 free vibrators in New York this week from hot dog carts rebranded as "pleasure carts" with the brand's logos. The giveaway has a retail value of $350,000, which the company says is the largest vibrator handout ever. The stunt was announced, fittingly, during Howard Stern's radio show. New York Times: "The strategy throughout for Trojan, a Church & Dwight brand, has been to challenge the stigmas associated with the products. The company has advertised aggressively, even during prime time on some cable networks. In 2011, Trojan spent $10.5 million advertising its Vibrations line, according to the Kantar Media unit of WPP. Today, the Trojan devices are carried in retailers that were not on the radar for sex-toy shoppers a decade ago, including Walmart, Walgreens, CVS and Rite Aid." http://nyti.ms/Q8ReaC
3. GENERATION GLAMOUR: The magazine is debuting a marketing campaign to lure back readers and advertisers. AdWeek: "The brand campaign effort will kick off Aug. 13 with what Glamour is calling an 'upfront,' styled after the TV industry preview of upcoming shows to advertisers. In this case, the programming content will be research Glamour has done on Millennials. The event will include a panel with representatives of Mashable and online financial company LearnVest (underscoring Glamour’s digital savvy) as well as Ogilvy and others. The campaign will culminate in a live event in October featuring up-and-coming celebrities who are deemed to be popular with Millennials." http://bit.ly/ReKP1n
4. DJ DOLLARS: Forbes has compiled its first ranking of the world's 10 highest-paid DJs. Huffington Post: "When you consider that these DJs are now performing at some of the world's biggest music festivals, gracing the cover of Rolling Stone, walking red carpets and making gossip headlines, it's no surprise that they are becoming notable celebrities in their own rights." http://huff.to/QLbS4q
5. NO BADGE, NO PROBLEM: At most high-profile conferences, there's the event itself and there are the unofficial side events. At SXSW, one community is known as "badgeless." The Conference Publishers: "Badgeless is an organized movement of individuals who choose not to register (or pay the steep cost for a badge) for the annual nerd fest in Austin, Texas. Instead, its members connect via social media to enjoy the many free (and non-sanctioned) activities that have grown up around the main conference and trade show." http://bit.ly/MigkTv
6. GOLF'S DIGITAL DEMAND: The P.G.A. Championship, the final major tournament of the golf season, will have a significant presence online, bringing new sponsors with it. AdWeek: "That approach will include a Mercedes-sponsored live video player, sponsored video series and other brand sponsored widgets like RBC's live stat leaderboard. To capitalize on the social media frenzy surrounding live sports, PGA.com will debut Social Caddy, a live and aggregated feed that looks to capture relevant social information from the Twittter, Facebook, and Instagram firehoses." http://bit.ly/OHoNBl
7. SAMSUNG BLITZ: Heard buzz around Samsung lately? The electronic-gadget manufacturer has been everywhere lately—even London—to promote its newest smartphone, the Galaxy S III. Mashable: "Samsung just sent media invitations for an event in New York City on August 15. The invitation doesn't say specifically what is going to be unveiled, but the illustration appears to show the outline of a tablet created with pen strokes, which may imply another in one of Samsung's line of Galaxy Note devices." http://on.mash.to/RS6t9h
8. POWER RESTAURANTS: Where do creative types from San Francisco to New York meet for high-profile business meals? AdWeek checks in on the hottest spots. http://bit.ly/NkVLGD
++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others. 41 minutes | 10 clips | lots of ideas
* INDUSTRY NEWS *
The International Special Events Society honored Joe Goldblatt August 4 with the Klaus Inkamp Lifetime Achievement Award for his contributions to education and certification in the global special events industry.
* LOCAL NEWS *
BOSTON: MIX 104.1 will host its MIXFest concert at the DCR Hatch Memorial Shell September 8. Acts include Gavin DeGraw, Andy Grammer, and Train.
CHICAGO: Global Adrenaline is producing the Million V.I.P. Lounge at the Arlington Million horse race on August 18. The ticketed event includes an open bar, tunes from DJ Summer Altice, a silent auction, and a private viewing area.
The city-wide World Music Festival is September 21-27 in venues across the city. The festival offers more than 70 performances and family-friendly events, and admission to everything is free for the first time this year.
LAS VEGAS: The annual Association for Unmanned Vehicle Systems International convention brings more than 500 drone and related exhibits plus speakers including the acting head of the Federal Aviation Administration to Vegas this week. Washington Times: "Las Vegas this week will be transformed into the drone capital of the world, as hundreds of unmanned vehicle companies descend on Sin City for the industry's largest trade show." http://bit.ly/N9uFFY
LOS ANGELES: On Saturday, hundreds of Marilyn Monroe fans turned up at the Hollywood Museum for the signing of photographer George Barris's new book about the star.
L.A. Times has a report on the HARD Summer Music Festival held on Saturday at L.A. State Historic Park downtown: http://lat.ms/OZLjtf
Dana Williams has joined the Los Angeles Tourism & Convention Board as national director of hotel sales for the southeast. And Mariles Krok is the new regional director of hotel sales for the LAX and beach cities regions.
Local event listings from Masterplanner: http://masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: South Florida Business Journal: "AT&T has announced upgraded coverage at Marlins Park in Miami and the BankAtlantic Center in Sunrise. A distributed antenna system (DAS) is now operated at Marlins Park to provide additional wireless coverage and capacity for customers throughout the facility. The company also expanded the DAS at the BankAtlantic Center." http://bit.ly/RtSc74
NEW YORK: New York Post: Page Six reports that "Amy Sacco will reincarnate Bungalow 8 with pop-ups at the Venice and Toronto Film Festivals." http://nyp.st/MKxryx
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Developers of the Madame Tussauds wax museum and Sea Life Aquarium, slated for the I-Drive Live development on International Drive, go before the Orange County Commission today to request permission to put murals on the buildings. Orlando Sentinel: http://bit.ly/NW3Iah
TORONTO: ALT Hotels, the ALTernative brand from Groupe Germain Hospitalité, recently opened its first hotel outside of Québec at Toronto Pearson International Airport.
WASHINGTON: The first Capitol Groove Fest, a local music festival held at Fairgrounds July 28, drew 1,000 attendees and is planning a return event next summer.
The 390-room Hyatt Regency Bethesda is scheduled for auction August 14 following a loan default. http://bit.ly/N9jhd8
The next Networking for Good event is August 16 at the Hard Rock Cafe and will support PS Charities and its Military Appreciation Fund.
YOUR NEWS: What are you doing? Tell us: [email protected]. 


With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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