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April 9, 2015: Whitney Museum Becomes New York’s Hottest Venue, Punk Music Festival Markets to Parents, New Documentary Skewers White House Correspondents’ Dinner

1. WHITNEY MUSEUM BECOMES NEW YORK’S HOTTEST VENUE: The hottest venue is always the one that hasn’t yet opened, and brands such as Audi, Tiffany, Delta Air Lines, and Bank of America are giving guests an exclusive look at the new Whitney Museum of American Art in New York by having events there before it opens to the public. The New York Times: “Though visitors only got to see a small glimpse, one thing was clear: In addition to be being the most anticipated museum opening in years, the Whitney is primed to be the new belle of the ball. With the museum having almost three times more square footage than its previous home, including 13,000 square feet of outdoor space, the city’s party hosts and event planners are vying to book events there. Asked about the inquiries the Whitney has so far received for special events, [museum director Adam] Weinberg gushed, ‘Everybody is all over it.’”

2. PUNK MUSIC FESTIVAL MARKETS TO PARENTS: Warped Tour announced an unusually family-friendly ticket policy this week: Every ticket sold to someone under 18 years old comes with a free ticket for a parent or guardian. Los Angeles Times: “This is a savvy and very 2015 move for a festival, especially this one. It's a reflection of festivals openly luring the boomer demographic (just ask AC/DC at Coachella). It boosts the number of bodies through the door, particularly ones who are likely to buy lots of beer to make the neo-screamo go down easier. And it sets up the premise that Warped is a safe space for parents to send their kids, because there will be plenty of parents around.”

3. NEW DOCUMENTARY SKEWERS WHITE HOUSE CORRESPONDENTS’ DINNER: A new documentary chronicles the history of the White House Correspondents’ Association dinner and its path from small gathering to celebrity-packed spectacle. Politico: “The result — ‘Nerd Prom: Inside Washington’s Wildest Week’ — is an unsparing look at Washington’s biggest weekend. The audience sees inside the 17-pound swag-bags (which total less than $600 in products so recipients don’t have to report them to the IRS) and goes on the red carpet to witness an event that has grown far beyond its origins as a simple meal honoring journalists. … During a weekend that started as being all about reporter access, Gavin finds himself barred from events held by People, TIME, MSNBC, Tumblr, Google and Netflix. Some parties are even labeled as “off the record” and advertise a reporter-free environment as a perk.”


BOSTON:  Freshii is expanding in the Boston area, with a new location set to open in South Boston next week. The chain serves healthy items such as rice-and-vegetable bowls and offers catering.

CHICAGO:  The Court Theatre will host its annual gala on April 18. The black-tie benefit will be held at the Ritz-Carlton Chicago and will include cocktails, dinner, live performances, a raffle, and a silent auction.

LAS VEGAS:  Catholic Charities of Southern Nevada will host its fifth annual Heart of Hope luncheon April 17 at the Red Rock Casino Resort & Spa.

A Shake Shack location is slated to open in Summerlin in 2016 within the new Downtown Summerlin development.

LOS ANGELES:  Viceroy Palm Springs has transitioned management to Proper Hospitality, and the hotel was rebranded as Avalon Hotel Palm Springs.

Beginning next week, Maggie Condon will oversee PR and marketing at Wolfgang Puck Fine Dining Group, leaving her job at Sunshine Sachs PR firm.

Michelle Ravelo-Santos has joined PMK-BNC as director of brand marketing and communications.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  NYonAir, a custom aerial content agency, is expanding to South Florida under the name FlyNYON. The company will hold a launch event Saturday at the North Perry Airport.

MONTREAL:  The event division of Cirque du Soleil is launching as a new company, 45 Degrees. The company, headed by Yasmine Khalil, will continue to produce Cirque du Soleil special events as well as work on corporate and private events.

NEW ORLEANS:  The fourth annual Big Gateaux Show, a tasting event and competition from the New Orleans Wine & Food Experience, is scheduled for May 22 in the Grand Ballroom of the Royal Sonesta Hotel. Four pastry chefs will create petit fours and bon-bons, and the evening will include burlesque entertainment.

NEW YORK:  The American Cancer Society’s fifth annual Dance Against Cancer benefit is April 27 at the AXA Equitable Theater. The evening will include performances from companies including New York City Ballet, American Ballet Theatre, Alvin Ailey American Dance Theater, Complexions Contemporary Ballet, Gallim Dance, and Broadway dancers.

National Meningitis Association will hold its annual Give Kids a Shot Gala at the Pierre on April 27.

Local event listings from Masterplanner:

ORLANDO:  McFadden's Restaurant and Saloon on International Drive kicks off three days of grand-opening events tonight. The 11,000-square-foot venue has seating for 550 people and is available for buyout.

SAN FRANCISCO:  The Scarlet Huntington hotel has introduced a spa suite that’s available for retreats, client meetings, and social gatherings. The suite can hold 15 guests, and services include facials, massages, and nail treatments.

TORONTO:  The Power Plant and Max Mara will present “Power Ball: Appetite for Excess” on June 4. The evening will include a food performance from artist Jennifer Rubell; there will also be a “coffee performance” from Sam James of Sam James Coffee Bar.

WASHINGTON, D.C.:  Ford’s Theatre has planned several events on April 14 and 15 to commemorate the 150th anniversary of President Abraham Lincoln’s assassination. Among the highlights is a candlelight vigil on 10th Street NW that will feature more than 150 living historians in Civil War attire.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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