For the New York American Marketing Association's Effie awards, awarded to advertising agencies for the most effective campaigns of the year, Jeff Goldstein of Legend Productions coordinated a flawless technical production. The stage of the Grand Ballroom in the Marriott Marquis was set with a brushed steel pipe frame (built by DTS Lighting & Scenic) with plasma screens suspended from it, provided by Staging Horizons. A muslin backdrop brought a textured effect to the eyeful of bright, multicolored lights by Entertainment Technologies that constantly shifted to alter the look of the stage.
During the pre-awards cocktail hour, a steel pipe tunnel displayed all of the Effie finalists with information and pictures about their work.
More about this event...
During the pre-awards cocktail hour, a steel pipe tunnel displayed all of the Effie finalists with information and pictures about their work.
More about this event...
The New York American Marketing Association's Effie awards at the Marriott Marquis featured a set designed by Legend Productions that included a 22-foot screen and three smaller plasma screens suspended from a brushed steel pipe frame.
Three plasma screens were suspended from a steel pipe frame.
During the pre-awards cocktail hour, a steel pipe tunnel displayed all of the Effie finalists with information and pictures about their work. USA Today was one of the major corporate sponsors of the awards program. (Photo by Doug Goodman)
