For the launch of Clinique's new Total Turnaround Visible Skin Renewer--billed as "the next evolution in skin care"--DSA Productions built an angled wall with a timeline of historical events (historical by Clinique criteria, that is). Ranging from "Egyptians invent cosmetics" in 3000 B.C. to "Hillary Clinton becomes first first lady to be elected to the U.S. Senate" in 2000, the clean, white and blue wall (nicely matched to the product's packaging) ended with the launch of the new skin renewer. There was no word, however, on the reaction from Clinton or the Senate to Clinique's new development.
--Chad Kaydo
--Chad Kaydo